11 WEAKNESSESCharacteristics that place the firm at a disadvantage relative to others.Internal factor
12 The absence of certain strengths may be viewed as a weakness. Examples of weaknesses:lack of patent protectiona weak brand name
13 poor reputation among customers high cost structurelack of access to the best natural resources
14 External chances to make greater sales or profits in the environment. OPPORTUNITIESExternal chances to make greater sales or profits in the environment.
15 Examples of opportunities include: an unfulfilled customer needarrival of new technologiesloosening of regulationsremoval of international trade barriers
16 THREATSExternal elements in the environment that could cause trouble for the business.
17 Changes in the external environmental also may present threats to the firm. Some examples of such threats include:shifts in consumer tastes away from the firm's productsemergence of substitute products
18 increased trade barriers new regulationsincreased trade barriers
19 A SWOT analysis can be used for: workshop sessionsbrainstorm meetingsproblem solvingplanningstrategic planning (with PESTLE & PRIMO-F(People, Resources, Innovation & Ideas, Marketing, Operations Finance))product evaluationcompetitor evaluationpersonal development planningdecision making
20 Advantages:We can understand easily the strength and the opportunities of the organisation.
21 It helps the development of the strategic thinking. It provides a team- focus on strengths and creates opportunities.
22 It can help the organisation prevent future business threats and minimize their impact. It can help the organization create business opportunities and benefit from them fully.
23 For the efficiency this process must be done regularly. Disadvantages:For the efficiency this process must be done regularly.For a best comment we need different people who have interesting perspective.