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SWOT ANALYSIS Rozet POLITI 2009503099.

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Presentation on theme: "SWOT ANALYSIS Rozet POLITI 2009503099."— Presentation transcript:


2 Contents What is SWOT Analysis Strengths Weaknesses Opportunities
Threats Using areas Advantages Disadvantages

3 SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats.

4 S trengths w eaknesses o pportunities T hreats

5 A SWOT Analysis involves:
the objective of the business or project identifying the internal and external factors (that are supportive or unsuitable to achieving that objective. )

6 SWOT is often used as part of a strategic planning process, but can be useful in understanding an organisation or situation and decision-making for all sorts of situations.


8 STRENGTHS Characteristics of the business or team that give it an advantage over others in the industry. Internal Factor

9 Examples of such strengths:
patents strong brand names

10 good reputation among customers

11 WEAKNESSES Characteristics that place the firm at a disadvantage relative to others. Internal factor

12 The absence of certain strengths may be viewed as a weakness.
Examples of weaknesses: lack of patent protection a weak brand name

13 poor reputation among customers
high cost structure lack of access to the best natural resources

14 External chances to make greater sales or profits in the environment.
OPPORTUNITIES External chances to make greater sales or profits in the environment.

15 Examples of opportunities include:
an unfulfilled customer need arrival of new technologies loosening of regulations removal of international trade barriers

16 THREATS External elements in the environment that could cause trouble for the business.

17 Changes in the external environmental also may present threats to the firm. Some examples of such threats include: shifts in consumer tastes away from the firm's products emergence of substitute products

18 increased trade barriers
new regulations increased trade barriers

19 A SWOT analysis can be used for:
workshop sessions brainstorm meetings problem solving planning strategic planning (with PESTLE & PRIMO-F(People, Resources, Innovation & Ideas, Marketing, Operations Finance)) product evaluation competitor evaluation personal development planning decision making

20 Advantages: We can understand easily the strength and the opportunities of the organisation.

21 It helps the development of the strategic thinking.
It provides a team- focus on strengths and creates opportunities.

22 It can help the organisation prevent future business threats and minimize their impact.
It can help the organization create business opportunities and benefit from them fully.

23 For the efficiency this process must be done regularly.
Disadvantages: For the efficiency this process must be done regularly. For a best comment we need different people who have interesting perspective.

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