1. Faëria: a fast, board-based strategy card game
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

3. Quick description Genre Online Card Game
Development Platform Unity & Server based
Platforms PC, tablets, smartphones and (potentially) next-gen consoles
Development costs $2M
Estimated release date Spring 2016 (Fall 2015 Soft Launch)
Target Extended mid-core (18-35 males)
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

4. Unique Selling Points
Extends the card game genre with a player- created board
Fast paced gameplay, fresh art, easy to learn
Unique board-based drafting (Arena Mode)
Free2Play, yet not Pay2Win (unique for the genre)
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

5. Key figures $94K raised 30,000 player accounts 500,000 games played
Kickstarter and a successful closed pre-alpha Flash version:
$94K raised
30,000 player accounts
500,000 games played
4,000 alpha keys sold
400 peak CCU’s
Over 1,500 games played
4,500 likes on Facebook (and counting…)
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

6. 3 goals
1. Make a game with an incredible depth of gameplay, yet incredibly easy to pick up
2. Have it played by millions of people
3. Have it become an e-sport title and monetize it for at least a decade
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

7. Why publish Faeria?
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

8. Awesome market opportunity
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

9. + Hearthstone paved the way for more card games +
Card games sales were worth 2 billion USD in 2014
+ Hearthstone paved the way for more card games +
Many card games are in development but will take years to finish…
Faeria is ready to be published!
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

10. 4 play modes on release Mode Description Solo mode
Single player challenges and narration
PvP classic Mode
Play with cards from your collection against an artificial intelligence or other players
PvP ranked Mode
Play with cards from your collection and fight your way up the competitive ladder
Arena Mode
Draft cards from a random series and compete against other players
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

11. Our Target: Extended Mid-core
Card game players > Hearthstone opened the genre to the mid-core players
Players who enjoy fantasy
Hard-core
Strategy gamers
Competitive gamers
Boardgamers
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

12. Innovative Business Model (1/3)
One time purchase + Free-to-Play + NO Pay-to-win
Free to play
PvP slow grind
Solo mode first missions
Limited revenue streams One time purchase but repeats every 6 months (expansions)
PvP fast grind
Solo mode complete
Arena mode play arena infinitely
Competitive play virtually unlock all cards for ranked mode
Unlimited revenue streams Users can spend unlimited amounts
Arena mode play 1 run
Cosmetics

13. Innovative Business Model (2/3) Why One-Time + F2P is the greatest model for Faëria
Being Free-To-Play helps to attract a large community, which is necessary to build a phenomenon
Players can play both Faëria and Hearthstone Many gamers are reluctant to sink money on more than one card game. They will react better if the game’s content price is limited to a known amount.
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

14. Innovative Business Model (3/3) Why we believe Hearthstone is the last significant online card game using a Pay-To-Win model
Blizzard repeats the history of World of Warcraft with Hearthstone, they have the strongest licence, nobody can’t compete with that on the same business model
Many players experience the pay-to-win model as unfair and highly frustrating, especially in a PvP game
Pay-To-Win is history in more mature genres like MOBA
A good card game has yet to make the business model more fair.
That game will be the new reference, as Leagues of Legend is for the MOBA genre, and we think it’s going to be Faëria.
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

15. Projections Conversion rate: 10% ARPPU per month of 15 USD
Average player lifetime: 6 months
Churn estimation: 60%
Virality: 25%
Estimated returning player (expansion): 10%-15%
The business model is designed to have a high conversion rate but low ARPPU. This reflects the fairness we’re looking for.
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

16. A high retention rate Short term retention
High quality visuals, music and sound effects
Quick learning curve
Solo play introducing game mechanisms
Highly rewarding actions
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

17. A high retention rate Mid term retention Daily quests
Extensive grindable content
Monthly content updates (new cards)
Card crafting time (16hrs for a rare card)
Solo play difficulty curve
Ranking ladder
Replays
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

18. A high retention rate Long term retention
Major expansions every 6 months
Opportunity to become a significant eSport
Guild support
Average time for collecting all cards in F2P = 350 hours
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

19. More than a game, a brand!
Opportunities for merchandising, board games, artbook, cross-media, miniatures…
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

20. About Abrakam Innovative studio based in Belgium (Liège)
Limited company created in 2013
4 co-founders: Olivier Griffet, Jean-Michel Vilain, Jen Berger, Martin Pierlot working together for 5 years
3 engineers + 20 artists
Received numerous awards and government grants
Pierre L’Hoest, successful entrepreneur and head of “The faktory”, a Belgian startup incubator, is a 30% shareholder (investment of 600K EUR in 2014)
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

21. Key dates
2010 First concepts of the game Development of a Flash version
2013(Sept.) Kickstarter raising 94K USD
2013(Sept.)- 2014(Feb.) Closed pre-alpha version Raising 30K players
February Hiring of the Unity team + Development of Unity version
Fall Soft Launch
Spring Estimated Launch Date
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME

22. Interested in a partnership?
Contact us and test the game!
Olivier Griffet / Abrakam’s CEO
CONFIDENTIAL / © ABRAKAM SA FAERIA : A FAST-PACED, BOARD BASED STRATEGY CARD GAME