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Published byAnastasia Noreen O’Connor’ Modified over 8 years ago
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Online Higher Education: State of the Market 2014
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Online Higher Education in Context: An Era of Attention & Evolution
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Value Chain of Higher Education STUDENTS FACULTYCURRICULUMCREDENTIALS AFFILIATION
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Relation of Student Debt to Perceptions of Value © 2013 Eduventures, Inc.7
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3 Observations for an Era of Attention & Evolution
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1. The Online Higher Education Market is Maturing
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Evolution of Online © 2013 Eduventures, Inc.
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2. The Online Higher Education Market is Mainstream
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© 2014 Eduventures, Inc. Preference for 100% online delivery is in high demand and has increased since 2011 (51% prefer in 2013 v. 41% in 2011). OREGON MARKET: Demand for Online Education – Preferred Delivery 19 Preferred Online Delivery Method
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3. The Online Higher Education Market is Mercantile
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In 2013, 47% are somewhat or very aware that OSU offers online programs vs. 38% in 2011. Brand awareness and perception – Oregon providers 47% ECAMPUS OSU DEGREES ONLINE
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© 2014 Eduventures, Inc. Prospects in Oregon demonstrate increased interest in top preferred subject area, Business, in 2013. OREGON MARKET: Demand for Online Education – Primary Subject Area 29 Primary Subject Area of Interest *Includes Business administration/management; Business/management – accounting; and Business/management – marketing.
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A Few Closing Observations
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Thank you! Mark R. Nemec, Ph.D. President & CEO mnemec@eduventures.com www.eduventures.com @marknemec
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