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Online Higher Education: State of the Market 2014.

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Presentation on theme: "Online Higher Education: State of the Market 2014."— Presentation transcript:

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2 Online Higher Education: State of the Market 2014

3 Online Higher Education in Context: An Era of Attention & Evolution

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5 Value Chain of Higher Education STUDENTS FACULTYCURRICULUMCREDENTIALS AFFILIATION

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7 Relation of Student Debt to Perceptions of Value © 2013 Eduventures, Inc.7

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9 3 Observations for an Era of Attention & Evolution

10 1. The Online Higher Education Market is Maturing

11 Evolution of Online © 2013 Eduventures, Inc.

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16 2. The Online Higher Education Market is Mainstream

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19 © 2014 Eduventures, Inc. Preference for 100% online delivery is in high demand and has increased since 2011 (51% prefer in 2013 v. 41% in 2011). OREGON MARKET: Demand for Online Education – Preferred Delivery 19 Preferred Online Delivery Method

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22 3. The Online Higher Education Market is Mercantile

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25 In 2013, 47% are somewhat or very aware that OSU offers online programs vs. 38% in 2011. Brand awareness and perception – Oregon providers 47% ECAMPUS OSU DEGREES ONLINE

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29 © 2014 Eduventures, Inc. Prospects in Oregon demonstrate increased interest in top preferred subject area, Business, in 2013. OREGON MARKET: Demand for Online Education – Primary Subject Area 29 Primary Subject Area of Interest *Includes Business administration/management; Business/management – accounting; and Business/management – marketing.

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31 A Few Closing Observations

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35 Thank you! Mark R. Nemec, Ph.D. President & CEO mnemec@eduventures.com www.eduventures.com @marknemec


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