1. + San Carlos City Coffee Table Book Project YOUR OPPORTUNITY TO HAVE A PLACE IN HISTORY

2. + 1.Document and raise awareness on San Carlos City’s unique history, people and culture; 2.Complement San Carlos City’s investment and tourism potential; and 3.Raise funds to support the City’s marketing and promotions campaign to tourists and investors 4.Celebrate 50 years of San Carlos as a city! WHY do we need a coffee table book?

3. + 1.San Carloseños – local and overseas 2.Companies with interest in San Carlos 3.Institutional and corporate partners 4.National Government, policy makers 5.Academe 6.NGOs and people’s organizations 7.Media WHO will read the coffee table book?

4. + Stock: (cover) Matte 220; (inside) Matte 100 Size: (option A) 8.5” X 11” No. of pages: 200, including covers Binding: Smythe-sewn with flyleaf Lamination: Matte with spot UV Quantity: 1,000 copies Release date: on or before December 2010 Launch dates:on or before January 2011 WHAT are the book’s specifications?

5. + The Stories That We Tell of the Place Where We Dwell The book will collate the stories behind the institutions that shaped the contours of San Carlos City’s development as well as of the families that made it happen through inmigration or outmigration. What makes San Carlos special to these institutions and families? What made them come, leave or stay?

6. + Tell them your story What’s the story of your family? Where did you come from? Why did you come here? Why did you stay? Or why did you leave?

7. + Tell them your story Many institutions have supported the development of the city through the years What are their stories? How did they make San Carlos more memorable?

8. + Sample Cover

9. Your Pages in History As an ADVERTISER, your pages may contain: A brief profile of your family – patriarch/matriarch, ancestral home in San Carlos, etc. Your family’s roots and how you ended up in San Carlos

10. Your Pages in History Milestones – your family’s involvement in the socio-political affairs of the City, contributions to national scene, if any Family tree (flowchart) – if space allows Fond memories growing up in San Carlos

11. Your Pages in History Family portrait, photos showing the early years and latest family photos (then and now)

12. Your Pages in History Family tree (genealogy)

13. For Company Donors/Advertisers Brief profile of the company – founders, workforce Corporate history – how it ended up in San Carlos Milestones – contributions to SC, industries, and national scene Brief company timeline Photos showing the company’s early years and its old employees

14. Brief History of San Carlos and timeline Milestones – important industries and role in the national scene (from sugar central to the bio-ethanol plant) Important people in San Carlos’ history Changes in the City’s social, political and economic landscape over the years Photos 50 Pages to Feature the City

15. Traveling photo exhibit INNOVATIVE marketing of the book Formal book launch in Manila Book launch in San Carlos City (Spanish themed event in an ancestral house)

16. + TIMETABLE December 2009-March 2010 Marketing and promotions January-July 2010 Photography February-July 2010 Content development February-September 2010 Layout and design October-November 2010 Printing November-December 2010 Release/Launch

17. + Advertising rates Presenter, 50 pages, P2.5 M, reserved for LGU Co-presenter, 20 pages, P1 M Patron, 5 pages, P250 K Donor, 1 page, P50 K Book now and capture your place in the history of San Carlos! For reservations and bookings, call Melanie N. Peral, +6334-7293466/ +6334- 3126717/ +639228167331, scdbi.scc@gmail.com. All payments should be made to San Carlos Development Board.

18. + Vamos! San Carlos! Value for all Agro-industrial Memorable Open for business Sustainable Towards a Vibrant And More Optimistic San Carlos The logo captures the image of San Carlos as a warm, friendly, relaxed and welcoming place for residents, as well as for tourists and investors. The City is also emerging as the “Green City of the Philippines” for championing environment-friendly policies and practices and this is depicted in the logo by a green pedicab, a fixture in every San Carloseño’s charming city life. Set against the warm glow of the sun, the pedicab also represents the uniqueness of the San Carloseño lifestyle – like a leisurely drive along life’s superhighway. Beside the visual elements of the logo is the City’s battlecry, “Vamos! San Carlos!”, which is Spanish for “Let’s go, San Carlos!”, rallying San Carloseños to move forward. The slogan, “Where green is go!”, underscores the City’s desire to achieve a kind of progress that does not compromise the planet and its people.