1. Prepared by: Jamal Husein C H A P T E R 5 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Perfect Competition: Short Run and Long Run

2. 2 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Perfectly Competitive Market 1. There are many firms. 2. The product is standardized, or homogeneous. 3. Firms can freely enter or leave the market in the long run. 4. Each firm takes the market price as given. A perfectly Competitive market is characterized by:

3. 3 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Short-run Output Decision  The firm’s objective is to produce the level of output that will maximize profit.  Economic profit = total revenue (TR) minus total economic cost (TC).  Total revenue = price × quantity sold.  The cost structure of the business firm is the same as the one we studied earlier.

4. 4 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Firm’s TC Structure (Revisited) The shape of the total cost curve comes from diminishing returns in the short run. Short-run Total Cost = Total Fixed Cost + Short-run Total Variable Cost

5. 5 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Revenue Structure of the Competitive Business Firm  The perfectly competitive firm is a price-taking firm. This means that the firm takes the price from the market.  As long as the market remains in equilibrium, the firm faces only one price—the equilibrium market price.

6. 6 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Computing the Total Revenue of a Price-taker  Since the perfectly competitive firm faces a constant price, the shape of its total revenue is an upward-sloping line. Total revenue changes only with changes in the quantity sold.

7. 7 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Totals Approach to Profit Maximization  To maximize profit, a producer finds the largest gap between total revenue and total cost.

8. 8 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Marginal Approach  The other way to decide how much output to produce involves the marginal principle. Marginal PRINCIPLE Increase the level of an activity if its marginal benefit exceeds its marginal cost, but reduce the level if the marginal cost exceeds the marginal benefit. If possible, pick the level at which the marginal benefit equals the marginal cost.

9. 9 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Marginal Revenue  The benefit of producing and selling rakes is the revenue the firm collects. If the firm sells one more rake, total revenue increases by $25. Marginal benefit = marginal revenue = market price

10. 10 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin  A firm maximizes profit in accordance with the marginal principle—by setting marginal revenue (or market price) equal to marginal cost. The Marginal Rule for Profit Maximization

11. 11 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Profit Maximization Using the Marginal Approach

12. 12 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Economic Profit  Profit per unit equals revenue per unit (or price) minus cost per unit (or average total cost). ($25 - $14) = 11  Total economic profit equals: (price – average cost) × quantity produced ($25 - $14) x 9 = $99

13. 13 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Shut-down Decision  The firm should continue to operate if the benefit of operating (total revenue) exceeds the cost of operating, or total variable cost.  TR = (P × Q) must be greater than STVC = SAVC × Q, therefore,  If P > SAVC, the firm should continue to operate  If P < SAVC, the firm should shut down

14. 14 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Shut-down Decision  When price drops to $9, the firm adjusts output down to 6 rakes per minute to maintain P=SMC.  The firm suffers a loss, but since price is greater than AVC, the firm continues to operate.  The average variable cost of producing 6 rakes per minute is $6.

15. 15 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Shut-down Decision  The firm’s shut- down price is the price at which the firm is indifferent between operating and shutting down.  At $5, P = SAVC. Above this price, the firm is better off continuing to produce at a loss. Below this price, the firm is better off shutting down because it could not recover its operating cost.

16. 16 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Short-run Supply Curve  The firm’s short-run supply curve shows the relationship between the market price and the quantity supplied by the firm over a period of time during which one input—the production facility—cannot be changed.

17. 17 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Firm’s SR Supply Curve  For any price above the shut-down price, the firm adjusts output along its marginal cost curve as the price level changes.  The short-run supply curve is the firm’s SMC curve rising above the minimum point on the SAVC curve.  Below the shut-down price, quantity supplied equals zero.

18. 18 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Market Supply Curve  The short-run market supply curve shows the relationship between the market price and the quantity supplied by all firms in the short run.

19. 19 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin A Market in Long-run Equilibrium 1. The quantity of the product supplied equals the quantity demanded 2. Each firm in the market maximizes its profit, given the market price 3. Each firm in the market earns zero economic profit, so there is no incentive for other firms to enter the market A market reaches a long-run equilibrium when three conditions hold:

20. 20 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin A Market in Long-run Equilibrium  In short-run equilibrium, quantity supplied equals quantity demanded and each firm in the market maximizes profit.  In addition to the conditions above, in long-run equilibrium the typical firm earns zero economic profit so there is no further incentive for firms to enter the market.

21. 21 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin A Market in Long-run Equilibrium  In long-run equilibrium, price = marginal cost (the profit-maximizing rule), and price = short-run average total cost (zero economic profit).

22. 22 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The LR Supply Curve for an Increasing-cost Industry  An increasing-cost industry is an industry in which the average cost of production increases as the total output of the industry increases.  The average cost increases as the industry grows for two reasons: Increasing input prices Less productive inputs

23. 23 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Industry Output and Average Production Cost Number of Firms Industry Output Rakes per Firm Typical Cost for Typical Firm Average Cost per Rake 503507$70$10 10070078412 1501,05079614  The rake industry is an increasing-cost industry because the average cost of production increases as the total output of the industry increases.

24. 24 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Drawing the Long-run Market Supply Curve  Each point on the long-run supply curve shows the quantity of rakes supplied at a particular price (i.e., at a price of $12, 100 firms produce 700 rakes).  The long-run industry supply curve is positively-sloped for an increasing cost industry.

25. 25 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin SR Increase in Demand and the Incentive to Enter  An increase in market demand puts upward pressure on price. As price increases, there is an opportunity to earn profit in the short run, and the industry attracts new firms.

26. 26 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Long-run Effects of an Increase in Demand  In the short-run, firms respond to the increase in demand by adjusting output in their existing production facilities, and the price adjusts from $12 to $17.

27. 27 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin The Long-run Effects of an Increase in Demand  In the long run, after new firms enter, equilibrium settles at $14.  The new price is a higher price than the price before the increase in demand (increasing cost industry).

28. 28 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Long-run Supply Curve for an Constant-cost Industry  In a constant-cost industry, firms continue to buy inputs at the same prices.  The long-run supply curve is horizontal at the constant average cost of production.  After the industry expands, the industry settles at the same long-run equilibrium price as before.

29. 29 © 2005 Prentice Hall Business PublishingSurvey of Economics, 2/eO’Sullivan & Sheffrin Long-run Supply Curve for the Ice Industry  In the long-run, the price of ice returns to its original level.  An increase in the demand for ice increases the price of ice to $5 per bag.