1. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B © 2013 Institute for the Future. All rights reserved. SR-1563B Speaker Name | Speaker Title March 2013 GAME ANALYSIS: Top 25 Zones of Future Innovation © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

2. 14 | Networked Commerce 2

3. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B Popularized in China, tuángòu, or group buying, has become a global phenomenon. In this era of the group or the crowd, both youth who are seeking an alternative culture and cost-conscious families will continue to turn the power of collective action to their financial advantage. Collective group buying of goods will eventually evolve, as large groups begin to sell their value to corporations and the government. 3 14 | Networked Commerce | Future Innovation © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

4. Players pondered the potential of building Groupon-type apps for bulk selling and buying in order to bring the global market to rural farmers. Some took the idea even further—what would happen if we could provide a platform for group selling of indigenous knowledge or personal data on a community level? 4 14 | Networked Commerce | From the Players © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

5. 5 Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap* Singapore** 14 | Networked Commerce | Micro-forecasts from the Game *Cards have been lightly edited for readability. **Player location was self selected.

6. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 6 Create a charity sector groupon to enable group purchasing of goods and services by community groups England 14 | Networked Commerce | Micro-forecasts from the Game Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap Singapore

7. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 7 Also link online shopping to more distant co-op for more durable food - group purchase as well to diminish carbon imprint. China 14 | Networked Commerce | Micro-forecasts from the Game Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap Singapore Create a charity sector groupon to enable group purchasing of goods and services by community groups England

8. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 8 Create “value” from tacit knowledge- uses of local plants etc then they could “sell” their skills in a virtual co- op and be given credits Taiwan 14 | Networked Commerce | Micro-forecasts from the Game Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap Singapore Create a charity sector groupon to enable group purchasing of goods and services by community groups England Also link online shopping to more distant co-op for more durable food - group purchase as well to diminish carbon imprint. China

9. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 9 Develop the usage of microfinance as a collective instead of individual, thus strengthening local bonds and traditional economies. Peru 14 | Networked Commerce | Micro-forecasts from the Game Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap Singapore Create a charity sector groupon to enable group purchasing of goods and services by community groups England Create “value” from tacit knowledge- uses of local plants etc then they could “sell” their skills in a virtual co- op and be given credits Taiwan Also link online shopping to more distant co-op for more durable food - group purchase as well to diminish carbon imprint. China

10. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 10 14 | Networked Commerce | Micro-forecasts from the Game Great idea. A mobile app based group-on for bulk selling and buying. High potential benefits for farmers/agriculture. #leap Singapore Create a charity sector groupon to enable group purchasing of goods and services by community groups England Create “value” from tacit knowledge- uses of local plants etc then they could “sell” their skills in a virtual co- op and be given credits Taiwan Also link online shopping to more distant co-op for more durable food - group purchase as well to diminish carbon imprint. China Develop the usage of microfinance as a collective instead of individual, thus strengthening local bonds and traditional economies. Peru

11. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B Signals from the Present 11 14 | Networked Commerce

12. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 12 Fondeadora is México’s version of Kickstarter, offering a crowdfunding platform for local projects. M-Farm M-Farm is a Kenyan platform that allows rural smallholders to enjoy the benefits of collective crop selling and collective input buying. 14 | Networked Commerce | Signals from the Present Fondeadora Image Source: www.mfarm.co.kewww.mfarm.co.ke Image Source: www.fondeadora.mxwww.fondeadora.mx