1. Future Scenarios for Latin American Communications (II) 1 Marcio Iorio Aranha Presented at Columbia University Columbia Institute for Tele-Information April 14, 2008 Future Broadcasting Services Main topics related to digital TV in Brazil

2. Digital TV in Brazil Format ◦ SBTVD-T (ISDB-T B )  Presidential Decree n. 5.820 (June 29, 2006) Timetable ◦ Analog transmission:  Ends on June 29, 2016 ◦ Digital transmission:  São Paulo: December 3, 2007  Other 26 capitals: until December 31, 2009  Countrywide: until December 31, 2013 2

3. Broadcast x Pay TV 3

4. World-market scale ◦ Set-top boxes ◦ Prices on March 2008:  US$277 - US$670 Mobility ◦ Handsets for mobile media  GSM and ISDB-T 4 Digital TV in Brazil

5. Mobile TV in Brazil Return channel options ◦ Cellular companies network (SMP) ◦ Fixed phone companies network (STFC) ◦ Pay TV companies network (MMDS, DTH, Cable, TVA with DVB-T) ◦ Broadband Wireless Access network  Wi-Fi, WiMesh and WIMAX  Nomadic wireless access regulation ◦ WLL improvements  Limited mobility regulation 5