Presentation on theme: "PICTURE PICTURE Resource Centre (PRC)"— Presentation transcript:
1PICTURE PICTURE Resource Centre (PRC) Best Practices for Urban Cultural TourismEdith BessonKrassimira PaskalevaITAS – Karlsruhe Research Centre, Germany
2Objectives of the Resource Centre To present an inventory of successful cultural tourism strategies in a selection of European cities, aimed to:Demonstrate practical ways on how CT stakeholders can improve practice;Help project users to understand how urban governance relates to local contexts;Disseminate and valorise PICTURE outcomes in user-friendly fashion;Encourage cities to learn from other successful experiences.
3What is a ‘best practice’? We define a cultural tourism best practice as:An experience that has been analysed and valued as such by European or international bodies and/ or scientific sources;BUT ALSO:Innovative initiatives identified as part of PICTURE research (case studies) and partners’ experience from previous projectsExemplary character and level of compliance with PICTURE main criteria for good management of urban cultural tourism
4Key sources1. European and International best practice databases, including:UN-Habitat Best practices DatabaseUNECE good practice handbookEC, DG Enterprise-Tourism Unit studiesEC, Inforegio Success Stories DatabasePICTURE resources:Case studies (e.g. Belfast CT strategy, Avila tourism Observatory, Siracusa integrated territorial project…)PICTURE partners’ expert experience
5PICTURE Criteria and Best Practice Format 1/2 Scale: Historical/ Centre/District/ Urban/Metropolitan/ Regional/ National/ Transnational Stage of tourism development: Beginning/ Growing/ Mature/ Declining Main objective: Urban and/or regional development/Balanced tourism growth/ Tourism Quality Management/Improve urban quality of life/Destination promotion.Categories of effects:Effects on urban governanceCultural tourism strategyIntegrated urban planningSustainable partnershipsStakeholder participationSteering governmentDestinations managementRegional cooperationNetworks of citiesEffects on quality of lifeBuilt heritage diversityCultural practices and representationsUrban economiesEnvironmentSocial life, local values and traditions
6PICTURE Criteria and Best Practice Format 2/2 41 Best practices are currently available to users in the PICTURE resource centre, and presented following the following format:A downloadable page from / Resource centre section.Relevant criteriaBest Practice descriptionSource(s) and/ or contact nameWeb Link(s) for additional information
7List of Best Practices available in PRC 1/4 Best practice 1: Aire 198. A network of urban areas (Angoulême, Niort, La Rochelle, Poitiers), France.Best Practice 2: Belfast City Council Cultural Tourism Strategy, Northern Ireland, UKBest practice 3: Fidenza Tourism Board, ItalyBest practice 4: Tourism Observatory of Avila, Spain.Best practice 5: Beaune, the exceptional role of a tourism office in boosting tourism activity.Best practice 6: ‘First Stop York’ Tourism partnership, UK.Best Practice 7: Calvia Agenda Local 21, Mallorca, Spain.Best Practice 8: The European Cities Tourism (ECT) network.Best practice 9: “European Association of cities along the Via Francigena”.Best practice 10: Provins, decades of realistic tourism strategy, France.Best practice 11: SuVoT project – SUstainable & VOcational Tourism, Interreg IIIC
8List of Best Practices available in PRC 2/4 Best practice 12: Cambridge Tourism Forum, UKBest practice 13: “Red de Juderías”, Spain.Best practice 14: URBACT – MEDINT project “Integrated approach in Mediterranean local development” and PICTURE Project: the experience of local forums, Syracuse, Italy.Best practice 15: “Mozart ways”.Best practice 16: Protection and rehabilitation of the archaeological ensemble of Tarragona, SpainBest practice 17: Lucca Strategic Plan, ItalyBest practice 18: “The Routes of the Olive Tree”Best practice 19: Developing databases for Historic Tours, English Heritage, UKBest practice 20: Chantilly. Implementation of PPPs in order to manage a private cultural heritage.Best Practice 21: Control and Management of the numbers of visitors in Venice, Italy.
9List of Best Practices available in PRC 3/4 Best Practice 22: Managing traffic flows and trying to preserve intangible atmosphere in Bruges, BelgiumBest practice 23: Atelier 231 in Sotteville, FranceBest practice 24: Protection and rehabilitation of the Lorca, SpainBest practice 25: Integrated Territorial Project “Ecomuseum of the Mediterranean”, Syracuse, ItalyBest practice 26: Ornans, a city in an obvious cultural network, France.Best practice 27: “El legado andalusí”, Spain.Best practice 28: Fougères, the right cultural priority for a tourism development, FranceBest practice 29: Bergen Tourist Board, Norvay.Best practice 30: Access to Historic Buildings and Landscapes: the English Heritage guidelinesBest practice 31: Extremadura regional strategy, SpainBest Practice 32: Regeneration of the Völklingen steelworks site, Germany
10List of Best Practices available in PRC 4/4 Best practice 33: Malaga’s URBAN programme to improve resident and tourist services, SpainBest practice 34: Conservation of the Urban Cultural Heritage and Regional Partnerships: The BALCON project, Sweden.Best practice 35: Historic City of Ourense, SpainBest practice 36: Hadrian’s Wall Sustainable Tourism Partnership, United Kingdom.Best practice 37: Protection and rehabilitation of the Historical World Heritage, Santiago, SpainBest practice 38: The Eichsfeld regional strategy, GermanyBest practice 39: Pays Cathare, FranceBest practice 40: Urban I in RotterdamBest practice 41: Urban I in Bremen, Germany
11Types of best practices Scale*: Historical centres 4, District 4, Urban 19, Metropolitan 1, Regional 7, National 2, Transnational 8Stage*: Beginning 10, Growing 15, Mature 15, Declining 3Main objective*: urban and/or regional development 22 , Balanced tourism growth 7, Tourism quality management 11, Improve urban quality of life 10, Destination promotion 13.* Some best practice descriptions list more than one criteria, hence the total is not 41
12Thank you very much for your attention! Further stepsThe Resource Centre will continue to evolve until the end of the PICTURE project!We invite cities and other cultural tourism stakeholders to submit Best Practices Cases to enrich the PRC until December 8, 2006Contact:Thank you very much for your attention!