Presentation on theme: "40th Anniversary Tour Tour Marketing Alliance"— Presentation transcript:
140th Anniversary Tour Tour Marketing Alliance STRICTLY CONFIDENTIAL: This proposal is proprietary to Clear Channel Entertainment and its affiliates and we reserve all rights to full confidentiality in all the information contained in this document. Recognizing that there will be additional details of both a legal and financial nature which will need to be negotiated and agreed upon and that such details are subject to the approval of Clear Channel Entertainment’s corporate office, it is understood that neither Clear Channel Entertainment nor its affiliates will be obligated to each other until a written agreement approved by Clear Channel Entertainment’s corporate office has been signed by both parties.
2…BUT I LIKE IT!” “It’s Only Rock ‘N’ Roll… At the core of all rock and roll is the notion that people can do what they want to, when they want to, and how they want to, and the rest of the world be damned.More than any other rock act, the Rolling Stones epitomize this idea in their music, look, attitude, and behavior.They have followed this road, and get away with it. In the process, they are undoubtedly the most successful and influential band of all time.Dubbed as ”The Greatest Rock-N-Roll Band in the World!,” their 40-year career of hit records, classic songs, monster live spectacles has consistently reinforced that title time and time again.…BUT I LIKE IT!”
3DiscographyNo Security LPCharlie Watts Solo AlbumLong Ago & Far AwayRock n Roll Circus LPStripped LPUndercover LPTattoo You LPEmotional Rescue LPSome Girls LP19981997199619951994198919861983198119801978197619741973More Hot Rocks LPExile On Main Street LPHot Rocks LPSticky Fingers LPTheir Satanic Majesty’s Request LPFlowers LPBetween The Buttons LPHigh Tides, Green Grass LP12x5 LPNow LPProfile LP197219711970196919681967196619651964Get Your Ya Ya’s Out LPLet It Bleed LPThrough The Past Darkly LPBeggars Banquet LPDecember’s Children LPGot Live If You want It LPOut Of Our Heads LPVoodoo Lounge LPSteel Wheels LPSingles Collection Box SetDirty Work LPBlack And Blue LPIt’s Only Rock n Roll LPGoats Head Soup LP
4Keep On Rolling…In 2002, the Rolling Stones show no signs of resting on their laurels as the band will release a new album featuring some new songs along with a retrospective of their #1 hits throughout their career.Shortly after the release of the album, the Rolling Stones will also release their first ever Box Set.Their record label, Virgin, plan to execute a multi-million dollar media campaign surrounding these two releases on a world-wide basis.
5Audience Demographics Concert Attendees:Ages 35 – 55 represents 70% of the audienceAges 18 – 25 represents 15% of the audienceAges 25 – 35 represents 15% of the audience60% M / 40% FAlbum Purchasers:50 plus represents 60% of buying public18 – 25 represents 40% of buying public
6Top 15 Grossing Tours of All Time in North America THE Live ActEvery year the Rolling Stones* have gone on tour, it has always been the biggest musical event of the year.Top 15 Grossing Tours of All Time in North America*Past tour sponsors included Budweiser (1994), Sprint (1997) and Tommy Hilfiger (1999).
7Tour Concept So what do you do when you turn 40? YOU THROW A PARTY! Working Tour Names:“The Life Begins at 40 Tour”“The First 40 Years Tour”To celebrate their 40th anniversary, the Rolling Stones will go on a worldwide tour which will re-enact memorable moments in their 40-year career as well as continue their present new music and live spectacles, the likes of which only The Stones can do. Many tour stops will have one club date, one arena date and one stadium date, each representing a different face of the band!All the action will be captured in a documentary to be broadcasted on Network TV.
8Tour Profile Timing: Starts September 2002 # of Shows: US-40 shows in 15 to 16 cities (multiple shows in each city)Europe/Japan/China/ South America/ Mexico-50 shows in 25+ cities (multiple shows in each city)Markets:Major US and Worldwide CitiesVenues:Stadiums, Arenas and ClubsProjected Attendance:3,000,000 (1,000,000 US, 2,000,000 International)Media Support:No less than $10,000,000
9A Groundbreaking Opportunity An alliance with the Rolling Stones offers Sponsor the unique opportunity to harness the power and capture the magic of Rock ‘n’ Roll’s most recognizable “brand name” in a relevant, meaningful way, while achieving these important objectives:Generate top-of-mind awarenessReinforce brand image through unique media/promotional initiativesDrive product salesBuild retail/trade relationshipsCreate dramatic impactAssociate with the highest quality events
11On-Site Benefits*Showcase Sponsor products in a relevant context through display and demoAllow consumers to interact with new and existing Sponsor products via dedicated sampling areas (where available)Make Sponsor a tour souvenir by creating/distributing Sponsor-identified premiumsDistribute bounce-back couponsHigh-visibility Sponsor signage displayed throughout each venuePotential Sponsor PA announcement and/or video to be broadcasted prior to and after showMeet and greets with the Rolling Stones in select markets over the course of the tourRight to VIP hospitality area at each tour venue for clients (incremental cost for catering)Sponsor logo on title page of official souvenir programOne full-page, color ad in official souvenir programSponsor logo on all VIP passes and laminates* Sponsor responsible for supplying displays, artwork and commercials. Prior approval of creative required if using artist name or likeness.
12Off-Site Benefits Entitlement Above-the-title positioning (i.e.,“Sponsor Presents Rolling Stones”)Sponsor name/logo integrated into official tour title utilized in all advertising, promotion and publicity materialsMedia/Advertising (at least $5,000,000 in media)One (1) Logo in print adsOne (1) Audio identification in radioSponsor logo inclusion on all outdoor posters & flyersSponsor name on ticket headersMajor participation in press conference announcing tourTicketsComplimentary tickets for each tour eventPotential for discount coupon/advance ticket promotionOption to purchase additional tickets prior to public sale
13Exclusive Promotions* Use the Rolling Stones’ name and likeness to create pre-approved national, regional, or local market promotions such as:National Sweepstakes OverlayEnter for a chance to win autographed tour merchandise and a chance to meet Rolling Stones at their press conference or at a showAdvance Ticket Promotion/Ticket Pre-salesEnter codes from Sponsor product on company website and receive special password for a chance to buy prime-seating tickets before public on-sale“If I Could Be Like MICK” ContestConsumers submit their best Mick Jagger impersonation on-site at each tour stop or onlineConsumers vote online to determine finalistsFinalists to be judged by the Rolling StonesWinner and his friends are flown all expenses paid to future show where winner introduces Rolling Stones at upcoming show* Subject to Rolling Stones' approval. Rolling Stones will not make personal appearances.
14Exclusive Promotions* continued “Buy the Stuff… Get the Stones”Buy Sponsor products and earn points to receive Rolling Stones merchandise, CD’s, tickets to upcoming shows and moreBiggest Fan PromotionConsumers send s to company website stating why they are the Rolling Stones’ biggest fan and, at select tour stops, the band invites winner to be their special VIP guest at the show*Subject to Rolling Stones' approval. Rolling Stones will not make personal appearances.
15Additional Opportunity By participating in the tour, Sponsor will have the opportunity to further extend this association by participating in the official Rolling Stones 40th Anniversary Bash, a one-off show featuring all-star acts. This show will be separate from the tour but occur during the same timeframe.
16SummarySponsorship of the Rolling Stones 40th Anniversary Tour is an extraordinary marketing opportunity to form an alliance with the biggest band IN THE WORLD.Leverage the emotion, power and appeal of the association to break through the clutter and reach Sponsor’s target consumers.And, the unique live setting enables Sponsor to reach consumers at a place they have consciously chosen to be for a once-in-a-lifetime event with friends and family.