1. POST ANALYSIS Festive Feast Mega Navidad 2010

2. Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy Familias, Amigos Disfrutar un almuerzo o cena especial Strategy Focus Layer Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Marketing Strategy Triggers Desired Outcome Desired Outcome Reunión familiar o de amigos 2.774 unidades En Counter y Domicilios Counter, Domicilios

3. Ticket Average Customer Base Lunch and Dinner Social / Group focused At Restaurant / At home Family gatherings / Friends reunion To connect with family / friends The Magnet Dine In Celebrate a Special Occasion Layer Target Core Need Strategy Focus COB Families / Friends Triggers Desired Outcome Social Dimension BYA Drive Via (Through) Main Channel Occasion Place to eat Communication Platform Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. 2009 Christmas Family Strategy Keeping a KFC Tradition…. EXAMPLE

4. Promo Performance Plese fill excel document with as much Information as you can in order to have a robust post analysis from the region Por favor llenar el documento de excel con la mayoria de informacion que este Disponible para poder analizar

5. PLEASE ADD IMAGES OF: POP OUTDOORS ANY IMAGE THAT WILL SERVE AS A REFERENCE FOR BEST SHARING PRACTICES. TRY TO ADD IMAGES WITH GOOD RESOLUTION

6. Main competitor information during protion Pricing: Competitor: Competitor nameName of PromoSingle or Combo price Promotion: PLEASE ADD AN IMAGE OF COMPETITOR PROMOTION