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PACMAn, Why ? Objectives INNOVATION INTERNATION. NETWORKING Challenges for the Agro-food Complex supply chain/ integration Complex supply chain/ integration.

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Presentation on theme: "PACMAn, Why ? Objectives INNOVATION INTERNATION. NETWORKING Challenges for the Agro-food Complex supply chain/ integration Complex supply chain/ integration."— Presentation transcript:

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2 PACMAn, Why ? Objectives INNOVATION INTERNATION. NETWORKING Challenges for the Agro-food Complex supply chain/ integration Complex supply chain/ integration Climate change/ Environmental impact Climate change/ Environmental impact Population growth/ consumption Population growth/ consumption Price tension Price tension Safety and quality Safety and quality Reconversion of agriculture Reconversion of agriculture … SUSTAINABILITY Project Actions Analysis Data collection Tools Meetings/ Relations InformationPromotion

3 Partnership Portugal ADRAL - Agência de Desenvolvimento Regional do Alentejo Ciprus Cyprus University of Technology Greece Diktyo Praxi Innovation Relay Centre Help-Forward Kilkis Chamber of Commerce and Industry - Italy Ervet - Emilia-Romagna economic valorization of territory Province of Modena Province of Parma France CRITT Agro-alimentaire PACA Spain Instituto de Fomento de la Region de Murcia IVACE - Instituto Valenciano de Competitividad Empresarial Partners organizations: Development agencies Provinces Chambers of Commerce Universities Innovation centers

4 System and agro-food chain GENERALCRITICALITIES (analysis, focus group, surveys and interviews) Lack of coordination among economic stakeholders and in the operative context OUTPUT/ RESULTS Mapping of the chain Analysis of segments + interviews to enterprises + best practices Database online + E-Guide Pilot Action: Model of governance in tomato sector

5 Agro-food chain: the segments selected in PACMAn

6 Some results emerged: - Experience/level of interest for cooperation activities -Requirement/request of services on support of cooperation Networking Interviews to agro-food enterprises in MED area (2)

7 Interviews to agro-food enterprises in the MED area (1) Some results emerged: -Key factors of competiveness -Incidence of exportations and importations -Correlations between strength and internationalization level COMPANIES INTERVIEWS YEAR: 2012 NUMBER OF INTERVIEWS: 600 SECTORS: SELECTION PACMAN PROJECT RESULTS: - 10 LOCAL REPORTS - 1 GLOBAL REPORT Internationa lization

8 Innovation Interviews to agro-food enterprises in MED area (3) Some results emerged: -Investments in innovation (turnover, activities area) -Collaboration with other enterprises/organizations for innovative joined projects (state of the art and potentialities) Chart: areas of innovation

9 NETWORKING TOOLS: DATABASE Link: PACMAn ONLINE DATABASE 395 TOTAL ORGANIZATIONS 293 ENTERPRISES 37 RESEARCH AND EDUCATIONAL BODIES 5 PUBLIC ISTITUTIONS OF WHI CH: 12 ASSOCIATIONS 47 OTHER ORGANIZA- TIONS Chart: Distribution of organizations by country 47 OTHER ORGANIZATIONS: -No profit -Producers Associations -Cooperatives -Consortium/ Districts

10 REPORT BEST PRACTICES IN AGRO-FOOD SECTOR BEST PRACTICES Introduction of R&D culture into enterprises : cases (CUT- Ciprus) Agreemen t for quality in Crete (Forth – Greece) Quality product : grapes from Vinalopó (IMPIVA – Spain). Meat produced by specific parameters (ADRAL – Portugal) Promotion of areas of wine production (KILKIS - Greece) a) Platform audit b) Database enterprises c) Animation cluster (CRITT - France). DOSSIER CONAI 2010 Prevention ECO- Efficient (ERVET SPA – Italy) Parmigiano- reggiano : prices monitoring, partnership models, promotion (Province of Modena – Italy) Interprofes- sional Organizations (IO) tomato (Province of Parma – Italy) The Murcia Food Brokerage Event (MURCIA – Spain)

11 INNOVATION Innovative technologies, innovation of product and process IDENTIFICATION GENERAL CRITICALITIES (analysis, focus group, surveys e interviews) Limited competences and innovation abilities Collaboration among academic world, industry and policy maker OUTPUT/ RESULTS of PACMAn project linked to the issue Identification best practices + Interviews Database online (laboratories, research centers, universities, transfer of technologies) Pilot Action : Catalogue of innovative technologies Objective: To strengthen relations among research, institutions and enterprises Output on Sustainability

12 SUSTAINABILITY Environmental, economic, social, ethic IDENTIFICATIONGENERALCRITICALITIES (analysis, focus group, surveys e interviews) OUTPUT/ RESULTS of PACMAn project linked to the issue Code of Conduct for the agro- food sustainability Pilot Action: Hand e-Book on green packaging Focus sustainability ENTERPRISE MANAGEMENT: Innovative products and process, Innovative products and process, Logistic maximization, Logistic maximization, Garbage management, quality and security of products, Garbage management, quality and security of products, Responsible marketing, Responsible marketing, Efficiency of business processes Efficiency of business processes The sustainability concept was applied to the system and the agro-food chain. Issues related to business management induced to the implementation of some specific outputs.

13 Code of Conduct: methodology and structure Sustainability EnvironmentalEnvironmental Economic Economic Social Social Ethic Ethic 1 step approach Criticalities Criticalities laws and regulations laws and regulations Politics Politics Certification Certification Education Education Research and Development Research and Development Case study Case study Bibliography Bibliography Indicators Indicators Contacts Contacts data collection data collection Thematic Areas Productive chain Productive chain Innovation Innovation Resources management Resources management Trade and export Trade and export Quality and consumption Quality and consumption 2 step 3 step 4 step RecommendationsRecommendations Aspects handled analysis Final remarks

14 Code of Conduct: communication BROCHURE SUMMARY (printed + pdf) COMPLETE REPORT (pdf) (IT) (EN)

15 AGRO-FOOD CHAIN Horizontal integration to face limited contractual power of primary producers Efficient coordination of relations among economic stakeholders, institutions and public bodies Rationalization of transportation and logistics to reduce unitary costs and guarantee higher marginsINNOVATION Tools of transfer of technologies and research of partners technologic (i.e. database) Activities of permanent vocational education Research at transnational level through cooperation among economic actors, organizations, public authorities RESOURSES MANAGMENT Selection of raw materials from more productive areas Increase of soil production, growth of efficiency using fertilizers, phytomedicine and water Reducing of post sale food waste Code of Conduct: recommendations (1)

16 COMMERCE AND EXPORTATIONS Introduction of fair commercial agreements and standard of certification Clusters for internationalization activities Higher support offered by institutions, representative organizations and public bodies QUALITY AND CONSUMPTION Spreading of labeling products, in conformity with the new European regulations n. 1169/2011 Promotion of Mediterranean diet as opportunity to increase the environmental sustainability of the chain Identification of new logistic channels due to increasing products diversity supply Code of Conduct: recommendations (2)

17 -«Hand e-Book on food green packaging in the MED area (Ervet, IT; Critt, FR; Ivace and Info Murcia, ES) -Transnational marketing cluster based on Authentic Mediterranean concept (Kilkis, Crete GR; Ciprus; Alentejo, PT; Prov. of Modena, IT) -Catalogue of innovative technologies in the Agro-food sector (Forth e Kilkis, GR; Ciprus) -Model of Governance of Med Agro-food Supply Chain (Prov. of Parma, IT; Critt, FR; Info Murcia, ES).RESULTS Pilot action Sustainability COMPETITIVENESS Transfer of knowledge on new system of production and governance methods Internation. Innovation Networking SUSTAINABILITY Support on spreading of eco-sustainable packaging INTERNATIONALI- ZATION Innovative approach for internationalization of Mediterranean product

18 E-book – E-guide - Maps E-guide for operators E-Book on project cluster support for networking activities define guidelines to create a collaboration supply information on sector operators, divided in thematic sections describe the Project, the main results, the state of the art of agro-food system in Med area Based on issue of innovation and sustainability downloaded from project web site (pdf) Mapping of interviewed companies and of organizations included in DB focus on 3 selected segments Promotional Maps

19 PACMAn: external communication WEB SITE LEAFLET BROCHURE NEWSLETTER BROCHURE: CODE OF CONDUCT - NEWS/ UPDATE - DOWNOLAD OUTPUT OF PROJECT FB PROFILE MAILING LIST MORE: gadget, poster, … PRINTED MATERIAL ONLINE EVENTS 20 LOCAL EVENTS 1 FINAL CONFERENCE

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