1. 國立中正大學企管系： Internet Marketing 2006

2. Course Requirement Breakdown Class Participation –attendance and preparation Journal Article Presentation In-Class Exam

3. Course Requirement Breakdown Class Participation (30%) –attendance and preparation Journal Article Presentation (40%) In-Class Exam (30%)

4. COURSE OUTLINE To gain fundamental and theory of Internet Marketing. To examine some issues of Marketing in an online environment. –4P (Product, Pricing, Placement, and Promotion) –Service Marketing –Bidding Behavior –Consumer Behavior –Word of Mouth –Service Quality Delivery

5. Text Book Ward Hanson (2000), Principles of Internet Marketing, 華泰文化 事業

6. Contact Information Office Number: 4313 Office hours: –Tuesday 10:00 to 11:00 PM –Or by appointment Phone: 34317 E-mail: bames@ccu.edu.twbames@ccu.edu.tw

7. Rules Please ! Please ! be punctuated ! No Talking during the class. Beverage is allowed in the class. Three strikes and out ! “Fairness” is the golden rule for this class.

8. Assignments for the Next Class What is E-Marketing? What is E-Business? What is Moore’s law? B2C, B2B, C2C and C2B Drivers of new economy –Digitalization and Connectivity