1. Thesis Presentation IV – Fall Midterm Review NewMediaArts art 127 :: graphic symbolism week 1 :: a

2. NewMediaArts art 127 :: graphic symbolism :: week 1 :: a :: in-class examples  Bank of America Logo  Samsung Logo  "Its blue coloring suggests both stability and reliability, and projects a warm and intimate feeling. The name is now written in English, making it easier to read and be remembered throughout the world. It is superimposed over a dynamic, new logo design, giving an overall image of an enterprise on the move. The elliptical logo shape symbolizes the world moving through space, conveying a distinctive image of innovation and change. The first letter and the last letter partially break out of the oval to connect the interior with the exterior, showing SAMSUNG's desire to be one with the world and to serve society as a whole."  Source: http://www.samsung.com/AboutSAMSUNG/SAMSUNGGROUP/Cor porateIdentity/index.htm http://www.samsung.com/AboutSAMSUNG/SAMSUNGGROUP/Cor porateIdentity/index.htm

3. NewMediaArts art 127 :: graphic symbolism :: week 1 :: a :: introduction  skill survey  intro to the course, me, & you  game plan for the semester  overview of the syllabus  weekly and bi-weekly assignments  two major projects (mid-term and final)  in-class lesson  homework

4. NewMediaArts art 127 :: graphic symbolism :: week 1 :: a :: in-class introductions  Name  Goal for this semester  What do you want to get out of this course?  Ideal job that you eventually want  What role/position do you want in that job?  Have you ever designed a logo before?  Have you ever used Illustrator before?  How comfortable do you feel with using it?

5. NewMediaArts art 127 :: graphic symbolism :: week 1 :: a :: game plan  A and B Days  1 on 1 meetings every week  Critiques  Critiquing both the presenter and the critic  “Post mortem” sessions  Teaching Assignment  15 minute lesson

6. NewMediaArts art 127 :: graphic symbolism :: week 1 :: a :: in-class reading  Semiotics: A Primer for Designers by Challis Hodge  http://www.boxesandarrows.com/archives/semiotics_a_primer_ for_designers.php http://www.boxesandarrows.com/archives/semiotics_a_primer_ for_designers.php

7. NewMediaArts art 127 :: graphic symbolism :: week 1 :: a :: homework  Due next class (Thursday) Short 2-3 paragraph paper  What do you want to get out of this course (be specific)?  Where do you see yourself at the end of this semester?  Where do you see yourself in 2 years? 5 years? 10 years?  Finish the reading  Semiotics: A Primer for Designers by Challis Hodge http://www.boxesandarrows.com/archives/semiotics_a_primer_ for_designers.php http://www.boxesandarrows.com/archives/semiotics_a_primer_ for_designers.php  A heads up: due next week (Tuesday) :: “black square problem” – increase, order, or bold. due next class :: 8.24.05

8. NewMediaArts art 127 :: graphic symbolism :: week 1 :: a :: post mortem  How smoothly did today’s class run?  What slowed us down?  What did we skip over?  How can we be more efficient in the future?