1. Five Elements Unifying Anthropology Relativistic Attitude Relativistic Attitude Concern with Context Concern with Context Fieldwork Fieldwork Comparative Method - Ethnology Comparative Method - Ethnology Unifying Concept of Culture Unifying Concept of Culture Relativistic Attitude Relativistic Attitude Concern with Context Concern with Context Fieldwork Fieldwork Comparative Method - Ethnology Comparative Method - Ethnology Unifying Concept of Culture Unifying Concept of Culture

2. Relativistic Attitude Cultural relativism Cultural relativism ethnocentrism ethnocentrism cognicentrism cognicentrism emic/etic distinction emic/etic distinction Cultural relativism Cultural relativism ethnocentrism ethnocentrism cognicentrism cognicentrism emic/etic distinction emic/etic distinction

3. Concern with Context Affect on relationships & way in which humans are defined - intersubjective approach Affect on relationships & way in which humans are defined - intersubjective approach Varies according to time & place -- putting analysis in historical context Varies according to time & place -- putting analysis in historical context Affect on relationships & way in which humans are defined - intersubjective approach Affect on relationships & way in which humans are defined - intersubjective approach Varies according to time & place -- putting analysis in historical context Varies according to time & place -- putting analysis in historical context

4. Fieldwork Focus on Participant - Observation reflexivity (thinking about thinking) translation Insider approach to conducting fieldwork (analysis of micro cultures such as the study of triathlons) Focus on ethnography Focus on Participant - Observation reflexivity (thinking about thinking) translation Insider approach to conducting fieldwork (analysis of micro cultures such as the study of triathlons) Focus on ethnography

5. Comparative Method Focus on ethnology Focus on ethnology Comparative study of economic systems, social groups and structures, political systems, belief systems Comparative study of economic systems, social groups and structures, political systems, belief systems Specific area of geographical specialization Specific area of geographical specialization Focus on ethnology Focus on ethnology Comparative study of economic systems, social groups and structures, political systems, belief systems Comparative study of economic systems, social groups and structures, political systems, belief systems Specific area of geographical specialization Specific area of geographical specialization

6. Unifying Concept of Culture from a holistic perspective