1. Case Workshop October 19, 2011

2. Purpose of the Case Interview See how you think about and structure a given problem Communicate under pressure Quantify your answer – PERCENTAGES! Fit with the industry & the firm’s consulting approach

3. Types of Case Questions Market-sizing – Population, household, individual, misc. US Population = approx 320MM Number of households = 100MM Life expectancy = 80yrs Even age of distribution Business Case / Oral and Written – Profitability, industry analysis, market expansion, pricing & strategic planning

4. 12 Most Common Case Scenarios Strategy Scenarios Entering a new market Industry analysis M&A Developing a new product Pricing strategies Growth strategies Start a new business Competitive Response Operations Increasing sales Reducing costs Improving the bottom line Turnarounds

5. Structuring your Notes Case Notes Here you write down all the information that the interviewer gives you! Objective Write answers to the questions that you asked about the case Formulate your structure Here

6. At the Very Least The first four steps…. 1.Summarize the question(s) you are tasked with answering 2.Verify the objective(s) 3.Ask questions 4.Identify & label the case – layout your structure

7. Skill Sets Quantitative – math w/o a calculator – Percentages, Breakeven, Weighted Avgs, NPV, Mult/Div w/ decimals Summarization Silence – not too much! Rebounding Analysis