5 Planning Process Determining the Organization’s mission and goals (Define the business)Strategy Formulation(Analyze current situation &develop strategies)Planning is the process used by managers to identify and select goals and courses of action for the organization.The organizational plan that results from the planning process details the goals to be attained.The pattern of decisions managers take to reach these goals is the organization’s strategy.Strategy Implementation(Allocate resources & responsibilitiesto achieve strategies)Figure 7.1
7 Mission StatementsThe mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride,and Company Spirit.
8 Our mission is to bring value to patients and customers Our mission is to bring value to patients and customers. We want to have a positive impact on lives and to discover, develop and successfully market innovative products to cure diseases and enhance the quality of life. We also want to provide a shareholder return that reflects outstanding performance and to build a reputation for an exciting marketplace where people can realize their professional ambitions and where creativity is encouraged. We also care about our world and society and want to operate sustainably.
9 McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. To achieve our vision, we are focused on three worldwide strategies: Be the best employer for our people in each community around the world. Deliver operational excellence to our customers in each of our restaurants. Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.