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Field Research January 9, 2007. Strengths Preservation of context Flexible Can be cheap ($) High internal validity.

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Presentation on theme: "Field Research January 9, 2007. Strengths Preservation of context Flexible Can be cheap ($) High internal validity."— Presentation transcript:

1 Field Research January 9, 2007

2 Strengths Preservation of context Flexible Can be cheap ($) High internal validity

3 Weaknesses Qualitative (precision, causality) Reliability External validity Can be expensive (time)

4 Schemes for Field Work Complete participant (full immersion, identity secret) Consider: ethics, Hawthorne vs. Heisenberg effect, going native Participant-as-observer (known to be observer) Consider: Hawthorne effect, detachment

5 Schemes for Field Work Observer-as-participant (watching not participating) Hawthorne effect, detachment Complete Observer Consider: Hawthorne effect, deceit

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