1. News Reporting & Writing Week 6: Interviewing & Quoting

2. Mission as a journalist Be right. Be clear. Be read. (Be accurate. Be brief. Be interesting.)

3. Goal of pro writers To be able to write about anything To be understood by everyone That’s why simple, clear short sentences are most effective (not just in news writing, but in sending a group email to hundreds of coworkers in dozens of countries).

4. The Ken Wells theory SOURCE: KEN WELLS, FORMER PAGE-ONE EDITOR FOR THE WALL STREET JOURNAL “THERE ARE ONLY TWO KINDS OF STORIES: THE ‘NO SHIT’ STORY AND THE ‘HOLY SHIT’ STORY”

5. The “no shit” story Tells readers something they already know Spouts conventional wisdom Belabors the obvious “There’s violence and drug-related crime in the inner cities of the U.S.”

6. The “Holy shit” story Surprises Teaches Might even vex or disturb But never bores “Gang members who’ve been shot get tricked- out wheelchairs with gold wheels and custom spokes.”

7. Kevin’s theory of writing Reduce to essence: Human beings are emotional, social and rational creatures – in that order. Great writing appeals to the emotional and the rational Clear writing is clear thinking

8. Kevin’s theory of reporting Unleash your curiosity – Everything can be interesting Be genuine - People respond and will be genuine with you Be unafraid to ask for help - From colleagues, from friends, from sources - Asking for interviews: “I wonder if you can help me. I’m doing a story on…” Play leapfrog: “Who else should I talk to?”

9. Kevin’s theory of editing Build a big ‘Iceberg’ Only 10% of an iceberg appears above water Only 10% of your reporting appears in your story ‘Kill you children’: Story can be judged not on the strength of what’s left in, but what’s cut out

10. Interview process Story idea Plan & Prepare Look & Listen Review & Reorder

11. Step 1: Plan & Prepare Background research Draft questions Questions you think your reader would want to know the answer to Open-ended questions, not yes/no questions Questions about hobbies, family, soft topics

12. Step 2: Look & Listen Each answer will suggest additional questions Listen not just to what your interviewee says, but how he/she says it Contradictions, hesitation, silence, nervousness, roving eyes all suggest need for follow-up Look around you! And note it down. Take good notes, but stay focused on interviewee

13. Step 3: Review & Reorder Review your notes to ensure you have complete quotes Reorder and prioritize the quotes Review the audio tape, if available Use “time stamps” in your notes

14. Interview strategy Most people love to talk about themselves, or things they care about (hobbies, politics, their children) Use these topics to open up interviews Many people mistrust or are afraid of reporters Be polite, respectful & professional – show them you’re a decent human being!

15. Ask open-ended Qs How did you feel when...? Why did you decide to...? What was it like to...? X Were you happy when...? X Do you think you made the right choice? X When did you stop beating your wife?

16. Interview strategy – 2 Keep interviews conversational - it’s an interview, not an interrogation You have to gain someone’s trust before you can gain their information Ask your question and then wait patiently Silence can be a good way to get people to talk! Always ask: “Can you give me an example of that?” Always ask: “Is there someone else I should speak to?

17. Mencher’s 12 Interview Ground Rules Identify yourself at the beginning State the purpose of the interview Make sure the source knows how the information will be used Tell the source how long the interview will take Keep it as short as possible Ask specific questions that the source is competent to answer SOURCE: MELVIN MENCHER’S NEWS REPORTING & WRITING, 7TH EDITION

18. Mencher’s 12 Interview Ground Rules Give the source time to reply Ask the source to clarify complex or vague answers Read back answers if requested or when in doubt of the phrasing Insist on answers if the public has a right to know them Avoid lecturing and arguing Abide by non-attribution requests

19. Quoting Use quotes that are full sentences and complete thoughts Partial quotes can be open to misinterpretation and misunderstanding Your sources are the experts, so let their words do the talking Every quote must be attributed to a specific person

20. Using quotes in stories If a word or phrase is in quotation marks, it must be something someone said exactly as they said it Quotes can be split if they consist of more than one sentence “It was a Monday,” he said. “I remember it well.” Start a new paragraph for a new quote

21. Brackets & Ellipses Use brackets to mark [paraphrases] inside quotes Use an ellipsis to show where you have... cut words from inside a quote Use both sparingly CEO of the Recording Academy Neil Portnow addressed the issue of stars being left out backstage at the awards show Sunday, saying that the "In Memoriam segment is a conundrum.” "It's sad, we keep a list," Portnow went on. "This year over 200 people [have passed] so we have to make a selection at the end. "After Japan are the fragile European countries that are in very dire straits: Greece, Ireland and Portugal... Spain and Italy, too, but their problems are of a different order," Ghezzi said.

22. Set up your quotes Some quotes, or the perspective of speakers, need to be explained to the reader in advance Think about what information your reader will need in order to understand the quote Who or what does it refer to? Definition of any new or unusual words? Context?