2. Desgining Your Restaurant Pertemuan 20 Matakuliah: G0424 – Hotel and Restaurant Management Tahun: 2008

3. Bina Nusantara University 3 Topics Determining location Designing your space

4. Bina Nusantara University 4 Learning Outcomes Students are able to determine the location and the design of the restaurant. (C3)

5. Bina Nusantara University 5 Location Criteria Demographic of the area : age, occupation, religion, nationality, race, family size, educational level, average income, market population, Visibility from a major highway Accessibility from a major highway Number of potential customers passing by the restaurant Distance from potential market Desirabiltiy of surroundings Competition

6. Bina Nusantara University 6 Knockout Criteria Proper zoning Drainage, Sewage, Utilities Minimal size Short lease Excessive traffic speed Accessibility from a highway or street Visibility from both sides of the street

7. Bina Nusantara University 7 Other Location Criteria Market population – suburb, ‘nook n cranny’, mall Familiy income Growth or decline of the area – downtown vs. suburb Competition from comparable restaurants The restaurant row or cluster concept - correct no. of seats

8. Bina Nusantara University 8 Which one is the best location? A B C D

9. Bina Nusantara University 9 Which one is the best location? EF G

10. Bina Nusantara University 10 Determining design criteria Two main component in restaurant design A restaurant is the same as a theater The stage setting – ‘the props’, calles the front of the house The back stage – the back of the house (30-50% of the total floor)

11. Bina Nusantara University 11 Front of the house

12. Bina Nusantara University 12 Back of the house

13. Bina Nusantara University 13 Design and Theme Design correlated with the theme and reflected in each area –The exterior –The entrance –The holding area –The bar or beverage area –The dining area (incl. table arrangement) –The kitchen –Receiving area (incl. access for deliveries) –Storage –Trash area

14. Bina Nusantara University 14 Exterior Entrance Holding Area

15. Bina Nusantara University 15 Bar or Beverage Area Dining Area Kitchen Receiving Area

16. Bina Nusantara University 16 Designing your space Space is the major issues because It costs money To maintain a balance between the crowd and the tables A more spacious restaurant with too high average check

17. Bina Nusantara University 17 Review and Discussion 1.What kind of restaurant location can exist without parking? 2.What colors would you suggest for a high-end style Indonesian restaurant?