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How it was done The Tobacco Case in The Netherlands.

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Presentation on theme: "How it was done The Tobacco Case in The Netherlands."— Presentation transcript:

1 How it was done The Tobacco Case in The Netherlands

2 Make a plan Create a sense of urgency Create a sense of urgency Forge alliances Forge alliances Change the norm Change the norm Empower the minister Empower the minister Make use of windfalls Make use of windfalls

3 Urgency Gather information and research that will discredit the industry Gather information and research that will discredit the industry Gather information and research about the harmfulness of tobacco use Gather information and research about the harmfulness of tobacco use Figure out the economic consequences of tobacco use Figure out the economic consequences of tobacco use Use press contacts to get this information to the public Use press contacts to get this information to the public Find as many opportunities as possible to get the information out in the open Find as many opportunities as possible to get the information out in the open Get the information to the political contacts that are sympathetic to the cause Get the information to the political contacts that are sympathetic to the cause Get the information to the civil servants Get the information to the civil servants

4 Alliances Find national organisations who will speak on your behalf Find national organisations who will speak on your behalf Find national organisations who can be persuaded to speak on your behalf Find national organisations who can be persuaded to speak on your behalf Find international organisations to work with so as to present the issue in a broader perspective Find international organisations to work with so as to present the issue in a broader perspective Ask others (national and international) to help you make use of their experience Ask others (national and international) to help you make use of their experience

5 Denormalize smoking Use the press Use the press Norm as focal point of mass media communication Norm as focal point of mass media communication Dont be afraid to discredit smokers Dont be afraid to discredit smokers

6 Empower the minister Have all the necessary information available for them at all times Have all the necessary information available for them at all times Be a sparringpartner for them on the issue whenever needed Be a sparringpartner for them on the issue whenever needed Find the political anchors in Parliament and fight the ministers battle there for them Find the political anchors in Parliament and fight the ministers battle there for them Preempt any questions they may get Preempt any questions they may get Stimulate questions in Parliament Stimulate questions in Parliament Battle the countervailing powers for them Battle the countervailing powers for them

7 Windfalls The new millennium The new millennium Tobacco papers Tobacco papers Product Regulation Product Regulation Court case Court case

8 What became of it Legislation including smokefree workplaces, advertising ban, healthwarnings, etc. in place between 2003 and 2004 Legislation including smokefree workplaces, advertising ban, healthwarnings, etc. in place between 2003 and 2004 Decline in prevalence to 27% Decline in prevalence to 27%


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