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Pencils by Design Pencilsbydesign.com MIS300 T-Th 5:20-7:20pm Group 4 Jina Fong Katherine Tornstrom Adrianna Vidal
Our Mission We are focused on supporting the educational and business community with affordable yet high quality products for use inside and outside of the classroom and boardroom.
Business to Business Sell to retail outlets –School supply stores –Stationary stores Businesses can order in bulk
Business to Consumer Online Magazines Television –Individual customization
Location Online –Headquarters in Bakersfield, Ca Produced in China Low costs Distributed out of Anaheim, Ca
Source of Revenue Straight forward revenue from products –Internet, magazine, telephone, and televised sales of our product Supplier Contracts
Distribution Direct Mail Retail Outlets –To independent merchants or chains TV & Cable –Direct marketing –Home shopping channels
Company Existence Website & TV advertising Teaching & business magazines Flyers Mailing lists School/business supply stores Stationary stores
Industry Analysis Industry Rivalry –Few competitors Threat from new rivals –Updated products Supplier Power –Discounted bulk orders Buyer Power –Competitive costs
Our Competitive Advantage Cost leadership –Affordable prices Differentiation –Durability & customization Substitutes –Mechanical pencils, pens, etc.
E-Commerce Business Process Diagram Distribution Center (Anaheim) AdvertisingConsumersBusinesses
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