2. Technology Center VP Ari Tolonen Service Platforms

3. 2 What is a wireless portal? E-commerce Advertising Hosting services PDA/smartphone Microbrowser phone Speech recognition from any telephone Access device Revenue sources The wireless advantage Time sensitivity Personalisation Anytime, anyplace Location Fun! End-user fees, eg access charges, subscriptions, premium services Additional airtime Communications Communities Content Personal finance Ticketing, retail and auctions Mobile office and PIM Vertical applications Remote control Navigation The strict definition : A wireless portal concentrates users around content, communications and other applications that are accessible over a wireless network using a handheld device

4. 3 Portal for all access methods © Nokia AccessPortal

5. 4 Sonera Service Platforms “Content and Application Partner Park” Content Provider Content Provider Content Provider Content Provider Content Provider Content Provider End users as content providers Network Access NextG Customer Care and Billing NextG Customer Care and Billing Mobile IP-Roaming Intelligent Middleware Service & Enabling Platforms Content and Applications End- to-End Service Mgmt End- to-End Service Mgmt Channel Account Management + Delivery + Support Target Market / Open APIs for Content and Applications Business platf. 1Business platf. 3Business platf. 5 Business platf. 2Business platf. 4 3rd Party Application Providers Service clients Target Market Service clients Terminal Strategy

6. 5 Case example: Zed portal for three different channel WAP SMS WWW.SONERAZED.FI Zed services used by 30% of Sonera GSM customers

7. 6 GSM/GPRS radio network network Gateway /core network Internet Local content Office WLAN network & corp. & corp. Bluetooth radio network network CDMA radio network network MServer Angry dog’s Inn Zed Content Distribution

8. 7 Zed system overview (Zed) access layer Adapters, gateways and connections to networks GSM, CDMA, TDMA, PSTN Zed service layer (application servers) Zed service network Common services; utilities, infrastructure services Content services; push, pull, subscription Contact management; directories, groups, …. Messaging services; email, SMS, notification,... Time management: event, personal, shared calendar Infotainment... Operator Content providers Zed front end Authentication, authorization service redirection Personal/segmented layouts CCB and business support System management Service providers WAP, SMS