1. Chapter 7: Production Processes and Behaviors of Firms

2. Key Topics 1. Production a. Definition b. Relationship to profit c. Short-run vs long-run 2. Short-run production concepts a. Total product (or production function) b. Marginal product (& diminishing returns) c. Average product d. Stages of production

3. Key Topics 3.Long-run production concepts a. Isoquants b. Labor vs. capital intensive c. Marginal rate of technical substitution d. Technological progress

4. Common goal of business firms =profit =total revenue (TR) – total costs (TC)

5. Questions 1. What business firm decisions affect profits of the firm? 2. How can a firm increase its profits?

6. Firm decisions that impact TR 1. Products to produce 2. Product prices 3. Quantity of products 4. How to market/promote products

7. Firm decisions that impact TC 1. Quantity of products produced 2. What inputs to use to produce products 3. What quantity and combinations of inputs to use 4. How to acquire inputs 5. How to make inputs more productive

8. Examples of corn producer ‘input’ decisions: Seed brand Seeds per acre to plant When to plant Calibrate planter Nitrogen fertilizer per acre to apply When and how to spray weeds

9. Examples of restaurant ‘input’ decisions: Number of cooks Number of waiters/waitresses Number of receptionists What supplies (food, other) Quantity of supplies (food, other) Hours of operation Cooking equipment

10. Production =the process by which inputs are combined and transformed into outputs

11. Question What’s the difference between short-run and long-run production to an economist?

12. Types (or lengths) of production periods 1. Short run (SR)  period of time for which a firm is stuck with a fixed or given quantity of at least one input 2. Long run (LR)  period of time for which a firm can vary or alter the quantities of all inputs

13. Production Function =a numerical, tabular, or graphical expression showing the maximum units (quantities) of a product that can be produced as a function of units (quantities) of inputs

14. Q. What do the following have in common? The owner of a restaurant who is deciding how many cooks to hire for a given day. A corn farmer who is deciding how many pounds of nitrogen fertilizer to apply. Management of a manufacturing firm who is deciding how many workers to employ at various points in an assembly line. A.They all need some knowledge as to what the relevant ‘production function’ looks like (i.e. the relationship between physical units of input and physical units of output for their operation).

15. General equation of a typical SR production function

16. SR Production Concepts 1. TP = total product =total physical units of output =total quantity of output =q = f 2.AP = average product =output per unit of input =output of ‘average’ input =slope of line from origin to TP curve =q/L

17. SR Production Concepts 3.MP = marginal product =additional output per unit of additional input =slope of TP curve =output of last input unit =Δq/ΔL

18. ‘Linear’ SR Production Function TP L L a AP, MP MP=AP=a q=aL

19. Types of SR production functions Nonlinear Linear

20. “Stages” of production StageCharacteristic IAP is  ing II*AP is  ing and MP > 0 IIIMP < 0 *Firms will be maximizing profits only if they are operating in Stage II.

21. Questions How does your cumulative GPA and your last-term GPA relate to production concepts? What happens to your cumulative GPA if your last-term GPA is greater?

22. Nonlinear Production AP and MP relationship If MP > AP, AP is  ing If MP < AP, AP is  ing If MP = AP, AP is either at a max or is a constant

23. The law of diminishing returns  As additional units of a variable input are combined with fixed inputs, there will come a point where the marginal product of the variable input will start to decline.

24. General equation of a LR production function q =f (K,L) q =physical units of output k=physical units of capital that are variable L=physical units of labor that are variable

25. Isoquant A graph of the combinations of inputs (K, L) that yield the producer the same level of output. The shape of an isoquant reflects the ease with which a producer can substitute among inputs while maintaining the same level of output.

26. Pt ‘a’= ‘capital’ intensive production process Pt ‘b’ = ‘labor’ intensive production process K LaLa KaKa KbKb LbLb L a b

27. SR Production in LR Diagram K L1L1 L L2L2 q1q1 q2q2

28. - Slope of Isoquant From 1 pt on an isoquant to another Δq = MP K (ΔK) + MP L (ΔL) = 0  MP K (ΔK) + MP L (-ΔL) =Rate K can be exchanged for 1 unit of L holding output constant (= marginal rate of technical substitution)

29. SR Technological Progress q L TP 2 TP 1

30. LR Technological Progress K K1K1 b a c L1L1 L q 1 (old) q 1 (new)