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Published byJewel Riley Modified over 8 years ago
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This is a Informational Presentation
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Things to keep in mind before buying a lodge
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Know the area Potential & current attraction’s Fauna & Flora Type of guests attracted Yearly events in Area Yearly budget Potential & Limitations in your area Competition in Area
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Tourists Arriving Can you provide a travel service?
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Main attraction on your Lodge
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Type of tourist’s you can attract Educational Adventurous Corporate Vacation/ Holiday makers
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Nyala Valley Farm Introduction Game Lodge Marketing Activities Secondary Available income Alternative Income Money Saving Local & International Clients
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Introduction
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What is Nyala Lodge all about? Nyala Lodge is hidden away in the heart of southern KZN midlands 1500 hectare Sanctuary that could be closest to heaven if marketed correctly Its 65km south of PMB near Hella Hella pass
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Nyala Lodge Property has: Stunning views Water falls Natural springs Unspoiled indigenous bushveld 260 bird species Abundant wildlife & Nyala Bushbuck Open Grass lands Rare forms of Plants life Rugged breathtaking climbs
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Nyala Housing 4 chalets on edge of river Lodge sleeps 8 people per visit For more visitors there are camping sites and a veranda available Thatched lounge and dining area available Fireplace, large outside deck
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Activities @ Lodge Hiking Swimming Natural spring’s Plants & Species Bird life Fauna
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Potential Activities Picture’s will replicate the following activities that could exist onsite and offsite It will give you a general Idea of all possibilities that you could market in your area.
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4 X 4
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River Rafting Expeditions
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Camping
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Nottingham
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Sky Diving
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Shooting Range/s
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Spectacular Viewing points
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Abseiling
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Boat River TRAVEL
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Tracking
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Bird watching
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Paragliding
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Paintball
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Game Drive’s
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Indigenousness Plant Life Viewing
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Fishing
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Tribal Education & Entertainment
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Beer Tasting
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Golf
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Rock climbing
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Mountain biking
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Quad Biking
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Hiking
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Horse Riding
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Potential Income Options Corporate team building Functions Ex: Mountain Biking Quad biking Fishing lessons Motor industry Vehicle testing Lion’s (charity organizations) Wedding’s Survival training FGASA Training School camp’s Backpacker’s Teaching of Fauna & Flora River Rafting + lessons
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Alternative Income
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Tour bus Provide Pickup & drop off Provide a Local tour & off site destination reaching
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Added additions Farming: Soil: Fishing tackle: Plants: Art : Bird Sanctuary: Livestock, honey, butterflies, Compost Fly fishing tackle Provide local nursery Paintings, photography, Locally produced items Ex: pottery,sculptures etc Create a Sanctuary for Birds
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Money saving Example’s
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Local & international Clients Star Rating Advertising Correctly Events:Yearly functions Computicket Packages Training Festival Friends Hunting Example: MTB : ATB : Beer Fest : Hiking : River Rafting : Fishing
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Extra Ordinary Self Promoter (Out side the box) Dialysis Available on reserve when required for Tourists with a Kidney failure problems. You will probably be the only Lodge that will have this added option Age group (40 + )
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Merging with other attraction sites Provide Packages that include other lodge visits to get more tourists in your area & suitable attractions you can’t provide yourself.
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World Heritage sites Is there any world Heritage sites that you can market?
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Entertainment Area for Kids Small Animal Zoo Baby Sitting Species Education Birds Fauna Flora Natural environmental Viewing & Education
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Final Conclusion
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On-site Evaluation
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1-2 weeks Evaluation On site Area Potential Other lodges Events Tourist attraction’s Mobility Housing- *Available material on site* Environmental evaluation Mission Statement Vision Statement Different Species Fauna type’s Flora type’s Staff requirements Budget required Marketing strategy
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Anti Poaching Is there Poaching in your Area? How will you protect the lodge? Danger Scale is required What should be protected in Area?
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Discussion Needed Type of tourist you would like to attract Type of lodge you want How much you can Invest in the Property Safety Measures 5 year Plan Profiling the Lodge Star Rating Main attraction Evaluation Land & Environment
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Statement Mission To build the Lodge to its best capabilities To promote Lodge Market Correctly To be a profitable lodge Vision To be known for a yearly Event To be the best Tourist attraction in the Area for a specific attraction Promote Natural Environment Educational and Fun Game Reserve
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