Presentation on theme: "E-Commerce: Mechanisms, Platforms, and Tools"— Presentation transcript:
1 E-Commerce: Mechanisms, Platforms, and Tools Chapter 2E-Commerce:Mechanisms, Platforms, and Tools
2 Learning ObjectivesDescribe the major electronic commerce (EC) activities and processes and the mechanisms that support them.Define e-marketplaces and list their components.List the major types of e-marketplaces and describe their features.Describe electronic catalogs, search engines, and shopping carts.Describe the major types of auctions and list their characteristics.
3 Learning ObjectivesDiscuss the benefits and limitations of e-auctions.Describe bartering and negotiating online.Describe virtual communities.Describe social networks as EC mechanisms.Understand virtual worlds and their use in EC.Describe the emerging technologies of augmented reality and crowdsourcing.Describe Web 3.0 and define Web 4.0.
4 Electronic Commerce Mechanisms: An Overview EC Activities and Support MechanismsThe Online Purchasing Process
11 Customer Shopping Mechanisms: Webstores, Malls, And Portals The Roles and Value of Intermediaries inE-MarketplacesBrokersDistributors in B2B
12 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts *Electronic catalogs (e-catalogs)EC Search Activities, Types, and EnginesTypes of EC SearchesInternet/Web Search*Enterprise Search*Desktop Search
13 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts Voice-Powered SearchVideo and Mobile SearchMobile SearchVisual Shopping Search EngineSocial Network Search Engines*Shopping CartsProduct Configuration (Self Customization)Questions and Answers Online
14 Auctions, Bartering, and Negotiating Online Definition and Characteristics*Dynamic PricingTraditional Auctions Versus E-AuctionsLimitations of Traditional Offline Auctions*Electronic Auctions (e-auctions)
15 Auctions, Bartering, and Negotiating Online Types of AuctionsOne Buyer, One SellerOne Seller, Many Potential Buyers*Forward AuctionOne Buyer, Many Potential SellersReverse Auctions (bidding or tendering systemThe Name-Your-Own-Price ModelMany Sellers, Many BuyersPenny AuctionsBenefits of E-AuctionsLimitations of E-AuctionsMinimal SecurityPossibility of FraudLimited Participation
17 Auctions, Bartering, and Negotiating Online Impacts of AuctionsAuctions as a Mechanism to Determine a PriceAuctions and Social Networks*Bartering*E-bartering (electronic bartering)*Bartering exchangeOnline Negotiating
18 Virtual Communities and Social Networks *Virtual CommunityCharacteristics of Traditional Online Communities and Their ClassificationsClassifications of Virtual CommunitiesPublic Versus Private CommunitiesClassification CategoriesOnline Social Networks and Social Network SitesA Definition and Basic Information
19 Virtual Communities and Social Networks Social Network ServicesThe Size of Social Network SitesA Global PhenomenonRepresentative Capabilities and Services Provided by Social Network SitesBusiness-Oriented Public Social Networks*Business-oriented social networksExample of a Business-Oriented Social NetworkSome Capabilities of Business-Oriented NetworksPrivate (or Enterprise) Social Networks
20 Virtual Communities and Social Networks Business Models And Services Related To Social NetworkingMobile Social Commerce*Mobile Social NetworkingMobile Enterprise NetworksExamples of Social Mobile Commerce ApplicationsRecent Innovative Tools And Platforms For Social NetworkingMobile Community Activities
21 Virtual Worlds As an Electronic Commerce Platform Major Features*AvatarsBusiness Activities and Value in Virtual WorldsVirtual ShoppingTrading Virtual Properties
22 Emerging EC Platforms: Augmented Reality And Crowdsourcing Applications in E-Commerce*CrowdsourcingDefinitions and Major ConceptsThe Process of CrowdsourcingBenefits of CrowdsourcingUses of Crowdsourcing in E-Commerce
25 The Future: Web 3.0, Web 4.0, and Web 5.0 Web 3.0: What Does the Future Hold?*Web 3.0Web 3.0 and the *Semantic WebConcernsFuture ThreatsSecurity concernsLack of Net neutralityCopyright complaintsInsufficient connectivityLanguage FitnessStandards
26 The Future: Web 3.0, Web 4.0, and Web 5.0 The Technological EnvironmentMcKinsey & Company’s PredictionNicholas Carr’s Predictions*Web 4.0 Web 5.0
27 Managerial Issues Should we use auctions for selling? Should we barter?How do we select merchant software?How can we use Facebook and other social networks in our business?Shall we take part in virtual worlds?
28 Summary Activities and mechanisms. E-marketplaces and their components.The major types of e-marketplaces.Electronic catalogs, search engines, and shopping carts.Types of auctions and their characteristics.The benefits and limitations of auctions.
29 Summary Bartering and negotiating. The structure and role of virtual communities.Social networks as EC mechanisms.Virtual worlds.Augmented Reality (AR) and crowdsourcing.Web 3.0 and Web 4.0.