1. PROGRAMMATIC : SILVER BULLET OR NOISE?

2. Copyright ©2014 The Nielsen Company. Confidential and proprietary. 2 Jessica Hogue SVP, Client Service Nielsen Donnie Williams Chief Digital Officer Horizon Media Lindsay Fordham Director, Product Marketing Rocket Fuel Tod Sacerdoti CEO & Founder BrightRoll Moderator

3. Copyright ©2014 The Nielsen Company. Confidential and proprietary. 3 WHAT IS PROGRAMMATIC? Programmatic marketing uses real time systems, rules and algorithms to automate the delivery of data-driven, audience-specific, relevant experiences to consumers as they interact with a brand’s many touch points. The experiences include focused offers, messages, content or ads across paid, owned and earned channels. It is the use of technology to automate processes and the use of math to improve results.

4. Copyright ©2014 The Nielsen Company. Confidential and proprietary. 4 GROWTH OF PROGRAMMATIC US Display Ad Spending Share, By Type, 2011–2017 Note: Read as 28% of display-related spending was through RTB in 2013; numbers may not add up to 100% due to rounding. Source: MAGNA GLOBAL and eMarketer.

5. Copyright ©2014 The Nielsen Company. Confidential and proprietary. 5 Online Mobile TabletTV FUTURE OF PROGRAMMATIC: CROSS-PLATFORM?

6. Copyright ©2014 The Nielsen Company. Confidential and proprietary. 6 Jessica Hogue SVP, Client Service Nielsen Donnie Williams Chief Digital Officer Horizon Media Lindsay Fordham Director, Product Marketing Rocket Fuel Tod Sacerdoti CEO & Founder BrightRoll Moderator