1. “AgriMarketplace in the Palm of Your Hand” LUYINDA WILLIAM ERIC N.K.AGYEI 07944244430754712188

2. Value chain stakeholder analysis Agro Input Suppliers Financial Institutions + Insurance Farmers Exporters + Processors Agro Equipment suppliers Lack of aggregated, consistent and quality supply. High costs of Marketing and lack of Aggregated demand. High costs of Monitoring Lack of reliable customers information

3. Lacks records for Production History. Current Activities Buyer details Land under cultivation Lacks information on Price trends Dynamic Scoring Pesticides Weather predictions Production Needs Quality seeds Logistics Land Preparation Extension services Market Linkages Financial Needs Credit / Loan Savings Insurance Convenient money transaction medium Uneconomical logistics Access Volumes The Problem: Farmers have no credit history

4. e- VAM Village Agent Akorion Farmers Acreage Exporters and Processors Agro Input Suppliers Financial Institutions + Insurance Agro Equipment suppliers MobiPay

5. Services currently promoted using ICT 1 2 4 3 1.Market Information. 2.E –meeting of Buyer & Seller. 3.E-Wallet. 1.Dryers. 2.Shellers. 3.Crop conditioning 1.Door to door Inputs delivery 2.Spraying 3.Ploughing 4.Planting 5.E-Extension 1. Profiling. 2. Business Planning. 3. Access to Credit. 4. Crop insurance. 5. Soil Testing. 6. Access to production service providers. Pre Production Production services PHH services Marketing

6. How services are delivered?

7. Ezy Agric Suite Ezy iSell Ezy oSell Ezy Yeild Ezy Income Ezy Extension Ezy Identification Ezy Finance Ezy Delivery

9. TO SMALL HOLDER FARMERS AND SOCIETY Increase House hold Income Better Agriculture practices Employment to Youth in Agriculture Increase Food security

10. Chicken and egg scenario: Getting all stakeholders onboard at the same time is important; farmers won't come till there is service and service providers won't come till there are farmers. Get everyone on board at the same time. Reaching smallholder farmers: There are inherent difficulties in reaching individual SHFs. Leverage existing SHF aggregators e.g. Traders, Village Agents, Co-ops & Buyers Technology is a medium not the end: Every partner has different requirements The solution has to be flexible enough to meet the overall objectives Lessons learned

11. PARTNERSHIP So Far! 11 6550 Farmers Data captured and gradually expanding 34,000 farmers for 2015 1.2B Farmers Loan approval with Crop Insurance 321 jobs created so far 4 Grains contracts signed HAL Hangzhou Agrochemicals

12. Thank you 12 We would be glad to hear from you… eric@mobipay.co.ke willcasromiam@gmail.com