1. Six Ways to Wellbeing Case Study Kent County Council Arts & Culture Service and Public Health with strategic investment partners Royal Opera House Bridge and Artswork

2. The Vision Increased capacity and business diversification in the arts and culture sector Increased understanding amongst commissioners and the culture sector about how arts and culture can deliver positive social and economic outcomes Building strong strategic relationships for future commissioning opportunities Raise profile of ROH and Artswork Bridge organisations working together with KCC partners to lever investment

3. The Journey so far… Arts funding cuts led to need for diversifying business models – commissioning is a key opportunity Public Health looking for innovative ways to engage people and improve health and wellbeing Conversations with Bridges, Public Health and KCC Arts and Culture Service about shared aims November 2012 - ‘commission ready’ support sessions for arts and cultural sector led by Linden Rowley Six Ways to Wellbeing delivery programme, support package, evaluation of the process and a ‘roadmap ’

4. Six Ways to Wellbeing Research based model developed by New Economics Foundation and SLaM Be Active(Body) Connect(People) Keep Learning (Mind) Take Notice(Place) Give(Spirit) Care(Planet) www.liveitwell.org.uk/ways-to-wellbeing/six-ways-to-wellbeing

5. The new world of Commissioning

6. Analyse… What outcomes do we want to achieve? Delivery Programme Increased wellbeing for children and young people - WEMWBS Message of Six Ways spread to wider communities Cultural sector understand the commissioning process Arts Awards Involvement of Healthy Living Centres and Libraries Evaluation Record the process as its happening Candid feedback from all stakeholders Support successful providers through the journey Capture learning Resource to guide cultural orgs through commissioning - Roadmap (April 2015)

7. Plan… Delivery Programme Agreed budget, timescales, responsibilities Specification – agreed KPIs, measurement of outcomes etc. Procurement plan and approach – what are we able to do; what will allow sector a fair chance, but ensure a transparent process - OJEU Market engagement Evaluation & support package Agreed budget, timescales, responsibilities Brief for recruiting evaluator and support Story of change Planning for ‘roadmap’

8. Do… Delivery Programme Opportunity published on the Kent Business Portal - OJEU More market engagement Re- tender for remaining three Monthly monitoring Contract Management Regular meetings with partners Risk register Evaluation & Support Agree ‘story of change’ with evaluator Manage relationship Support this strand of work Contract Management Regular meetings with partners Risk register

9. What did we commission? Range of celebratory community events with arts and culture activities to promote Six Ways to Wellbeing Story telling Crowed-sourced poem Drawing workshops Sound workshops Movement workshops Drama workshops Dance routines Poetry workshops Mask making Creating a digital 'harp' Theatre visits / performances Film making Creation of listening/smelling/tasting maps on Margate beach Six creative organisations (4 were partnerships of 1 or more) Activities included:

10. Review… Throughout whole process For the commissioner: Specification Market engagement Procurement process Assessment criteria Interventions Outputs vs outcomes Contract management Is it value for money For the Providers: Outputs vs outcomes Interpretation of specification Monthly monitoring How they deliver social outcomes whilst maintaining artistic mission Delivery challenges - timeframe, target numbers, budget Reflective – ongoing learning; CPD

11. Key learning so far… Not all cultural orgs ready for commissioning Not all commissioners understand the value of arts & culture in delivering outcomes Procurement process not entirely fit for purpose Shared vision is necessary A&C deliver ‘added value’ but is not evaluated More response and lead-in time required Need for more partnerships in and out of culture sector Culture change needed on both sides

12. Ingredients… True partnership working Shared vision Expertise Time Determination Political buy-in

13. The road ahead… ROADMAP – April 2015 Continue to work with Public Health and other KCC services to create cultural commissioning opportunities Work with Bridges and Children’s services to develop commissioning opportunities Working with New Economics Foundation as national pilot through Cultural Commissioning Programme to effect change at policy level and ‘make the case’ Assess support needs of culture sector going forward Create opportunities for arts and cultural orgs to develop relationships with more traditional providers of social care / VCS Focus on evaluating and evidencing ‘soft’ outcomes / added value / impact measurement Promote KCC commissioning opportunities (even if they are not specifically asking for A&C)

14. We like talking about our work… Laura Bailey, Arts & Regeneration Officer, Arts & Culture Service, Kent County Council: laura.bailey@kent.gov.uklaura.bailey@kent.gov.uk Vicky Tovey, Commissioning Manager, Public Health, Kent County Council: victoria.tovey@kent.gov.uk victoria.tovey@kent.gov.uk Lucy Medhurst, Strategic Manager, Artswork: lucymedhurst@artswork.org.uk lucymedhurst@artswork.org.uk Emma Crook, Programme Manager, Royal Opera House Bridge: Emma.Crook@roh.org.uk Emma.Crook@roh.org.uk Thanks for listening – any questions