Presentation on theme: "SEM1 3.03 A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising."— Presentation transcript:
1 SEM A - PromotionPE – Understand the use of an advertisement’s components to communicate with targeted audiencesPI - Explain Components of Advertising
2 Elements of Advertisements Terms, Purpose & Approach Headline – Most important element of an adPurpose: get attention, select an audience, and deliver a complete messageApproach: announce new or improved, solve a problem, make a claim or promise a benefitIllustration – Image within an advertisementPurpose: convey a message, educate, attract attention – this is often noticed first by readersApproach: appeal to reader even if unrelated or focus on product’s features, use or benefitsIdentification – Identify a product, advertiser or businessPurpose: to identify the advertisers name, symbol or logo & buying information (website, phone #, tag line, etc.)Approach: used to encourage action by including contact & buying information; credit cards accepted, hours, etc.
10 Identify the advertising elements we just talked about: HeadlineIllustrationIdentification
11 Identify the advertising elements we just talked about: HeadlineIllustrationIdentification
12 Apptivity Go to Photobooth and take a fun picture of yourself and Go to the Dictionary App and locate a marketing definition for the 3 words we focused on in this lesson-Illustration, Identification, headline*Record your definition in the blog on my weebly-Go to Photobooth and take a fun picture of yourself andsave it to your desktop.Add your photo on our Padlet wall with a headline that creates curiosity, fear or incentive to act.Visit the Newsela link and read the short article. Once you finish- Come up with a NEW headline for the article and record your new headline on the padlet from App #3.