1. Data Analytics Assignment Number 1 Massachusetts Outpatient Analysis May 2015

2. Overview of Client Need UMass Memorial Health Care is interested in examining the inpatient and outpatient behaviors in the state of Massachusetts to create a 2020 strategy to expand inpatient and outpatient market share. For the purpose of this analysis you will focus on the counties that surround UMass Memorial Health Care (Worcester, Middlesex, Norfolk, Hampden, Hampshire, and Franklin). UMass Memorial Health Care is made of up four hospitals, more information can be found at http://www.umassmemorialhealthcare.org/ 2 May 2015Data Analytics Assignment Number 1

3. Hospital Names, Locations 3 May 2015Data Analytics Assignment Number 1

4. Assignment Details Task 1: Use the Outpatient Growth Dataset to calculate projected 5 year growth Identify top 10 service lines that are growing Create a heat map by zip code to create a visual representation of 5 year growth Identify 5 areas that indicate largest growth Overlay locations of outpatient centers on map Develop outpatient strategy for UMass -Hint: you can add additional layers in Tablaeu to examine other variables such as population growth, household income, etc. 4 May 2015Data Analytics Assignment Number 1

5. Assignment Details Task 2: Utilize the MA Inpatient Discharges Data Set Identify hospitals that are within the UMass System and Other by creating a new column Create a heat map to create a visual representation volume of patient origin by zip code for UMass Hospitals 5 May 2015Data Analytics Assignment Number 1

6. Assignment Details Data Analytics Assignment Number 1 6 May 2015 HospitalPrimary Service Offerings Health AllianceBirthing Center General Surgery Orthopedics Radiology and Imaging Women’s Health Emergency Services Home Health Primary Care Simonds-Sinon Regional Cancer Center UMMMCCancer Care Children's Medical Center Diabetes Digestive Disorders Emergency Medicine Heart and Vascular Orthopedics Primary Care Surgery Women’s Health MarlboroughCancer Care Digestive Disorders Emergency Services Heart and Vascular Orthopedics Primary Care Radiology and Imaging Surgery Urology Services Women’s Health ClintonDiagnostic Imaging Emergency Care Geriatric Medical Psychiatry Heart Care Laboratory Services Orthopedics Rehabilitation Services Rheumatology Stroke Care Surgery Urology Bold indicates service offering overlap of 3 or more hospitals

7. Assignment Details 7 May 2015Data Analytics Assignment Number 1 11 Zip Codes were identified as having the most significant service line overlap based on the following criteria: % of Market Share Overlap Overlap in Primary Service Lines Overlap based on DRG acuity The Zip Codes identified are: 01420 01440 01453 01503 01510 01523 01564 01608 01740 01752 01749

8. Assignment Details Task 3: Utilize the MA Inpatient Discharges Data Set Examine the inpatient discharge data for the zip codes on the previous slide (zip codes with greatest overlap in service line market share) -Hint: Look at market share %, distance from hospitals, etc -Other data to utilize: UMass Hospital Data for service line utilization by hospital 8 May 2015Data Analytics Assignment Number 1

9. Assignment Details Task 4: Put together a Power Point presentation for the UMass board to present your 2020 Growth Strategy -Ideas for consideration: building outpatient centers, redistributing service lines among existing hospitals, etc. 9 May 2015Data Analytics Assignment Number 1