1. What Is Sports and Entertainment Marketing?1
What Is Sports and Entertainment Marketing?
1.1 Marketing Basics
1.2 Sports Marketing
1.3 Entertainment Marketing

2. Winning Strategies From $50 to $4 Million A determined athlete
A supportive family
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3. Lesson 1.1 Marketing Basics
Goals
Describe the basic concepts of marketing.
Explain the marketing mix.
Define the six core standards of marketing.
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4. Terms marketing marketing mix product distribution price promotion
discretionary income
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5. WHAT IS MARKETING? marketing
the creation and maintenance of satisfying exchange relationships
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6. Satisfying Customer Needs
identify your customer and the needs of your customer
develop superior products
operate your business profitably
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7. Sports and Entertainment Marketing
Marketers of sports and entertainment marketing must assess
consumer demand
the competition
the financial valuation of the goods and services they offer
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8. What is marketing?
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9. THE MARKETING MIX marketing mix
how a business blends the following four elements
product
distribution
price
promotion
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10. product distribution what a business offers to satisfy needs
goods and services
distribution
the locations and methods used to make products available to customers
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11. price promotion amount customers pay for products
ways to make customers aware of products
encourages customers to buy
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12. Marketing Mix Considerations
discretionary income
the amount of money individuals have available to spend after paying for necessities
Striking the right balance between price, distribution and promotion is important.
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13. A Marketing Mix Example in the Sports Industry
The product the Super Bowl offers is a game between the best teams of the AFC and NFC.
Consumer costs extend beyond ticket prices and include travel and lodging expenses.
Distribution includes the location of the host city and ticket sales.
Promotion involves media outlets and related-product contests.
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14. A Marketing Mix Example in the Entertainment Industry
State fairs need to
appeal to rural and urban residents
set reasonable ticket prices
advertise about the fair
determine fair location
plan ticket sales
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15. What are the elements of the marketing mix?
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16. CORE STANDARDS OF MARKETING
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17. Distribution
Distribution involves determining the best way to get a company’s products and services to customers.
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18. Marketing-Information Management
gathering and using information about customers to improve business decision making
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19. Pricing
the process of establishing and communicating to customers the value or costs of goods and services
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20. Product/Service Management
designing, developing, maintaining, improving and acquiring products or services to meet customer needs
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21. Promotion
using a variety of communication forms, including advertising, to distribute information about products, services, images and ideas to achieve a desired outcome
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22. Selling
any direct and personal communication with customers to assess and satisfy their needs
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23. Financing
A company must budget for its own marketing activities and provide customers with assistance in paying for the company’s products and services.
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24. List and provide an example of each core standard of marketing.
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25. Lesson 1.2 Sports Marketing
Goals
Define sports marketing.
Explain the value of sports marketing to the economy.
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26. Terms
demographics
sports marketing
gross impression
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27. WHY SPORTS MARKETING? demographics sports marketing
common characteristics of a group
age, marital status, income, education
sports marketing
using sports to market products
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28. New Sports, New Opportunities
continual innovation provides new opportunities
extreme sports
arena football
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29. Gross Impression gross impression
the number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer
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30. Timing
Fans want products and services that identify them with winning teams and athletes.
Marketing efforts may need to be tweaked based on changes in winning trends.
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31. Why are gross impression and timing important in sports marketing?
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32. THE VALUE OF SPORTS MARKETING
Sports marketing is a multi-billion-dollar global industry that has a definite impact on the economy.
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33. Emotional Value
Emotional connections to teams motivate fans to buy tickets to games.
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34. So Many Channels
High profile sporting events generate strong promotional revenues for broadcasters.
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35. Name three ways that sporting events help boost the local economy and/or national economy.
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36. Lesson 1.3 Entertainment Marketing
Goals
Define entertainment.
Describe the impacts of advances in entertainment technology on entertainment marketing.
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37. Terms
entertainment marketing
entertainment
ratings
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38. ENTERTAINMENT FOR SALE
entertainment marketing
influencing how people choose to spend their time and money on entertainment
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39. What Exactly is Entertainment?
whatever people are willing to spend their money and spare time viewing rather than participating in
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40. What are the two ways of looking at entertainment marketing?
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41. EVOLUTION OF ENTERTAINMENT AND ENTERTAINMENT MARKETING
At the beginning of the twentieth century, audiences needed to travel to the entertainment source.
Audience feedback was instantaneous and live.
Technology distanced entertainers from their audiences.
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42. The Beginning of Change
Disneyland represented a new approach to the marketing mix of entertainment.
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43. The Big Eye in Every Room
The Early Days of Television and Marketing
TV changed the marketing of entertainment in a profound way.
Television’s Increasing Influence
ratings
the number of viewers the programming attracted
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44. Change Accelerated
Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses.
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45. Technology and Customer Feedback
Audiences can use a variety of communication technologies to provide entertainment feedback.
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46. Name a few benefits of television to marketers and advertisers.
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47. PERFORMANCE INDICATORS EVALUATED
Communicate an appropriate advertising campaign through writing and speaking.
Analyze relevant data to make recommendations for an appropriate plan of action.
Demonstrate critical thinking and problem-solving skills when creating the advertising campaign.
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48. Demonstrate teamwork to complete a group project.
Demonstrate advertising budgeting skills.
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49. THINK CRITICALLY
Why is an advertising campaign necessary to overcome the city’s previous reputation?
Give several examples of activities other than sporting events to attract customers downtown.
What is the advantage of having new condominiums in the downtown area?
Does the light rail system present an advantage for your advertising campaign? Explain your answer.
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