1. J0704-Business Plan Executive Summary Session 4

2. J0704-Business Plan The last thing one know is what to put first – Blaise Pascal Summarized what you’re telling them first

3. J0704-Business Plan The executive summary is the doorway to your business plan. It is the single most important section The preferred length for the executive summary is one page.

4. J0704-Business Plan Two format of Executive Summaries Start-up companies can choose between two formats for their executive summary. The first and the most conventional is referred to as the reviews format The second format is the preview executive summary and is usually preferred for start-up companies

5. J0704-Business Plan Regardless of which format you decide to use, the key to writing is to write the executive summary last, so you can capture the important high-lights of each section and to emphasize those that are most essential for your business. However, you can write in draft form when you begin, then proceed with the understanding that this section is to be rewritten after you have completed the rest of the work in the section

6. J0704-Business Plan Strategically repeat important points Repeating some information in a business plan is not only acceptable; it can be crucial

7. J0704-Business Plan Review Executive Summary Company description Industry analysis Market and competition Strategies and goals Products or services Marketing and sales Management and organization Operation Financial pro forma Financing requirement

8. J0704-Business Plan Preview Executive Summary Business Concept Progress status Keys to success Financial Overview

9. J0704-Business Plan Business Concept Name of company Industry, business specialty and target market Products or service Comparison with competitor Long-range goal for the business

10. J0704-Business Plan Progress Status Identification of owner and their involvement Important objectives and achievements The milestone (keydate) Financing Market research and the relation with business

11. J0704-Business Plan Key to Success Strength Advantages Key to success

12. J0704-Business Plan Financial Overview Financial requirement Financial summary