1. When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making

2. Bundle: Not For Distribution without Prior Consent 2 Bundle.com is a NYC based start-up that uses data to help people make smarter money decisions. Using data from billions of financial transactions, Bundle is able to show people decisions that others like them have made. We believe that this data can lead to better recommendations and better decision-making.

3. Bundle: Not For Distribution without Prior Consent 3 Further, we believe that decisions based purely on qualitative measures are leading to mistakes and bad decisions

4. Bundle: Not For Distribution without Prior Consent 4 Transactions level (aggregated and anonymized) financial data US Government Data (Bureau of Labor Statistics, Dept of Labor, Census Bureau etc.) Third party data (e.g. demographics) Recommendations on optimizing your spending

5. Bundle: Not For Distribution without Prior Consent 5 But rather than telling you about the data, we thought we would show you a real application..

6. Bundle: Not For Distribution without Prior Consent And someone recommended Takashi…a restaurant on Hudson street not far from Bundle So we did a little experiment….we were hungry…

7. Bundle: Not For Distribution without Prior Consent It was rated 4.5 stars on Yelp and 4 stars on Citysearch….it must be good….

8. Bundle: Not For Distribution without Prior Consent..and, of course, individual ratings were on both ends of the spectrum

9. Bundle: Not For Distribution without Prior Consent Restaurant Relationship Map Standard NY Balthazar Spice Market Smith & Wollensky Saint Ambroeus Daniel Rosa Mexicana

10. Bundle: Not For Distribution without Prior Consent 10 Actual Analysis for one NYC Restaurant (name not shown for competitive purposes) Merchant Intelligence Data – Customer Demo

11. Bundle: Not For Distribution without Prior Consent 11 We asked ourselves a question.. “What if we can see how often people actually go back to Takashi....what if we could give every merchant a score based on how loyal their customers are to them?”

12. Bundle: Not For Distribution without Prior Consent We created a Loyalty Score for Takashi 100

13. Bundle: Not For Distribution without Prior Consent We found this quite intriguing and proceeded to score every merchant in New York based on how loyal their customers are to them

14. Bundle: Not For Distribution without Prior Consent Numbers for illustrative purposes only

15. Bundle: Not For Distribution without Prior Consent Numbers for illustrative purpose only

16. Bundle: Not For Distribution without Prior Consent 16 We would love to hear your thoughts… Email me at jaidev@bundle.comjaidev@bundle.com To access the alpha version of our recommender, please sign- up at www.bundle.com Thank You!