1.  Jason Suess Senior Technical Evangelist Microsoft  Eric Schmidt Director Microsoft PC39

3. Agenda Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Video Production Workflow CDN Distribution Video Player Limelight & Level3

6. Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Video Production Workflow CDN Distribution Video Player Limelight & Level3

8. Content Packages

10. Encoding Profiles Encore/Highlights Live/Rewind Ads

11. Where does video come from? (live) Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Limelight & Level3

12. Live & Rewind

13. Beyond live… SharePoint Server

15. Highlights Factory

17. Content Packages

19. Player Operation Each of these meta-data files are written to origin by the CMS when the asset is published index.xml JSON File Commentary File http://ad.doubleclick.net/adi/nbcu.olympics/sport_sw_general_sl;area=sport;section=ge neral;video=highlights;videoid=249000;type=sl;player=popup;sport=sw;athlete=2;tile=2 ;sz=300x250;ord=964055555.7812571 http://manifest.olympics.video. msn.com/d1/0822_HD_MUL _AU_CE523_MBR.elive http://chunks- 54.olympics.video.msn.com/ nbcu/chunks/0822_HD_MUL _AU_CE523_MBR/629f379d 85d767625601deb2052776e c9f54d3db3220b1c3592b6b3 cc1d5.vid

20. The Life of a Video

21. JSON Schema

22. Content Protection "http://manifest.olympics.video.msn.com/d1/0824_HD_MUL_AU_CE529_MB R.elive?e=1225296772&p=42&h=21f9ee892f5093c624a0f95f846c7a7b&tok en=c3RhcnRfdGltZT0yMDA4MTAyOTE2MDI1MiZlbmRfdGltZT0yMDA4MTA yOTE2MTI1MiZkaWdlc3Q9MGQ1Y2M3NTFkYTE4YmY1OGM1MTEzOTQ0 MTA2ZGNmZDM=

23. The Life of a Video

24. Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Video Production Workflow CDN Distribution Video Player Limelight & Level3

25. Level3’s ITM Level3 Limelight Video Requests http://manifest.olympics.video.msn.com/...

27. Live Event (Beijing) International Broadcast Center (Beijing) 30 Rock (New York) DMZs (New Jersey, Burbank) Video Production Workflow CDN Distribution Video Player Limelight & Level3

29. Pick the right partners and make the investment up front Constant scrum like communication to keep everyone moving the same direction

30. Player Design Interaction Model > Wireframes > Comps > Motion Tests

31. Player Architecture Bridge Player instantiation, translations layer Silverlight XAP Dart.dll Elivelibrary.dll Host Component Server communication, user interaction HTML Business Abstraction Layer Server communication, user interaction HTML Presentation Layer XAML, animation, UI logic Ad Model Logic Silverlight Player Bridge Player instantiation, translations layer Ad Model Logic Presentation Layer HTML, CSS, WMP Ad Call Preparation WMP Player Javascript/HTML C#/XAML Logging

33. Monitoring

34. Inline Monitoring

35. Real-time Telemetry

36. Drill-down

37. Targetting Core Issue

38. Silverlight 2.0 Clients 60% IE, 40% other IP Load Balancer (Redundant Pair) 5.4 million hits during peak day 40 million unique users Web Tier (15 Web Servers) WS2K8, IIS 7.0, ASP.NET, WCF SQL2K8 SSB Initiator Queues Data Tier (Write Only) WS2K8, SQL2K8 SQL2K8 SSB Target Queue, RawLog Table Data Warehouse (Read Only) WS2K8, SQL2K8, SSIS, SSRS, SSAS RawLog Dimensional Model

39. 24 Hour "War Rooms"

41. Why were we successful?

44. Please fill out your evaluation for this session at: This session will be available as a recording at: www.microsoftpdc.com

45. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.