1. 1 Pertemuan 3 Huruf “Serif-Old Style 2” Matakuliah: U0224/Tipografi I Tahun: 2005 Versi: 1/0

2. 2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu :  Menghasilkan suatu komposisi dengan menggunakan huruf “Serif-Old Style”.

3. 3 Outline Material  Garamond  Goudy  Times  Bembo  Palatino

4. 4 Huruf “Serif-Old Style” Old style is not necessarily old, but has characteristics that classify it as "old" or of the classic form. Old Style is a style of font developed by Renaissance typographers to replace the Blackletter style of type. Based on ancient Roman inscriptions, these fonts are generally characterized by low contrast between thick and thin strokes, bracketed serifs, and a left-leaning axis or stress.

5. 5 “Serif-Old Style” Example of “Old Style” are: 1.Garamond 2.Goudy 3.Times 4.Bembo 5.Palatino

6. 6 Times In 1931, The Times of London commissioned the Monotype Corporation, under the direction of Stanley Morison, to design a newspaper typeface. Research into legibility and readability led to a design that was unique in newspaper typography; it is based on old style types, and has greater contrast and is more condensed than previous newspaper types. Times New Roman is not the universal typeface many printers were calling for, but a good bread-and- butter typeface for most job. Born 6. 5. 1889 in Wanstead, England, died 11. 10. 1967 in London, England – typographer, type designer. 3.

7. 7 “Times” Structure of Times:

8. 8 Bembo Bembo was cut by Francesco Griffo for the Venitian printer Aldus Manutius to publish in 1495 De Aetna by Cardinal Pietro Bembo. Stanley Morison supervised the design of Bembo for the Monotype Corporation in 1929. The Bembo is a readable and classical typeface because of its well-proportioned letterforms, functional serifs, and lack of peculiarities. Francesco Griffo (also Francesco da Bologna) – born 1450, died 1518 in Bologna, Italy – type founder, punch cutter, type designer. Trained as a punch cutter and type founder in Bologna. 4.

9. 9 Bembo Structure of Bembo:

10. 10 Summary  Readability. Old style fonts are almost always very readable.  Subtlety and lack of contrast. The old style fonts have heavy lines and light lines but the contrast in weight is subtle, not stark.