1. Workgroup 1 Strengthening Innovation Capacities Kick off Seminar Programme MED Roberto Santoro ESoCE Net President rsantoro@esoce.netrsantoro@esoce.net Thursday, November 22nd, 2007 Parc Chanot, Marseille

2. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET European Society of Concurrent Enterprising - Network  Professional Association, with a legal personality recognised by the Italian Government (filed in the “Registro Ufficiale delle Organizzazioni non-profit”) – Research and Innovation -  International constituency. More than 500 members, mostly throughout Europe  Mission: to share and develop the Body of Knowledge of the emerging discipline of “Collaborative Enterprising” as well as to act as catalyst for its industrial adoption especially within Regional Innovation Systems  Key player of the European Research in the Collaborative Enterprising domain (Concurrent Engineering, Virtual/Extended Enterprising, Company Networks, Professional Communities

3. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET Contribution to Workshop 1. Deepening of the thematic issue/ elaborate the topic/Experiences 1.ECOLEAD holistic approach 2.VEN for regional innovation (Yorkshire and Lazio) 2. Identifying Key Challenges 1.Addressing SMEs dimension for Innovation 2.Which Services for SMEs 3.Knowledge mobility 3. Suggestions of project ideas for future cooperation 1.Accreditation system for VEN services 2.Inter-cluster collaboration framework 3.Interregional pilots

4. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET Emerging Entities Virtual Enterprise Networks Professional Communities Living Labs ::Virtual Worlds.. Emerging business entities and success factors Key strategic elements for socio-economic development Human potential and creativity deployment Extensive use of collaborative working Innovation mechanism based on new human interaction patterns freed from organisational constraint Fully deploy the potential of ICT Leverage Networking for achieving Critical Mass

5. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET ECOLEAD project FP6-2004-IST-1 2004-2008 European Collaborative networked Organizations LEADership initiative http://www.ecolead.org “ In ten years, in response to fast changing market conditions, most enterprises and specially the SMEs will be part of some sustainable collaborative networks that will act as breeding environments for the formation of dynamic virtual organizations” ECOLEAD DOW “By 2010 most knowledge workers and citizens will invest a significant part of their time within communities of co-creators, helping them to realize their Knowledge, Business and Social expectations” ESoCE Net ECOLEAD aims at creating the necessary strong foundations and mechanisms for establishing an advanced collaborative and network-based industry society in Europe.

6. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET 6 Swiss VBE : Swiss Microtech Virtual Organization Built for an order Customer Connection Customer- VO One interlocutor The DecoCHina strategic network Chinese Industrial “Hub and Spoke” network DecoCHina cluster

7. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET The KBS Professional Virtual Community PVC University Research Centre Retiree Individual Professional Consultant VT Professional Service CUSTOMER Large Company Association of “individuals” (knowledge workers) identified by a specific knowledge scope with an explicit business orientation SME The PVC members’ interaction is optimized by the synergic use of ICT-mediated and face-to-face mechanisms. Need for Knowledege Service Kid Business Social Knowledge The KBS chromo-framework © A. Bifulco R.Santoro CoP KBS

8. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET To minimise the overall network costs through the sharing of knowledge resources To enable and control “innovation cycles” within the network, while minimising networks’ companies investments To infer “cooperation readiness” in the network To improve interactions with universities and research centres To manage flexible knowledge resources (free lance, consultants) in a controlled manner To retain network knowledge through the inclusion of retired personnel from the companies To motivate knowledge workers, so maximising individuals’ productivity and creativity To realise network knowledge workers’ lifelong learning in a cost effective manner PVC Community Product/ Service Customer University Research Centre Retired Free lance Consultant VO VBE Entangled PVC Benefits

9. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET VEN Program Yorkshire (U.K.) VEN’s current Business Ecosystems include Healthcare Chemicals – REACH ready, Personal Care Sports Digital – Creative, e- learning, electronics & ICT Engineering Construction Environmental Technologies

10. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET Retail Market Large multinational consortiums DTA Science Parks Sector entities Universities Research centres Instruments of financial support European research networks European Commission projects Finance companies SMEs DTA: Aerospace Cluster – Lazio Region Clients DTA Cluster Other Stake- holders The innovation network in the Aerospace Technology Cluster

11. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET Living Labs in European innovation vision Helsinki Manifesto – 20/11/2006 “The European Network of Living Labs establishes a European platform for collaborative and co-creative innovation, where the users are involved in and contribute to the innovation process. This approach should ensure that common methodologies and tools are developed across Europe, that support, stimulate and accelerate the innovation process. The European Network of Living Labs has a strong regional growth and development impact by facilitating and fostering regional innovation as interlinked with a European innovation system with a global reach.“

12. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET What is a Living Lab Living Labs are « functional regions » where stakeholders have formed a Public Private Partnership (PPP) of firms, public agencies, universities, institutes and people,all collaborating for creating, prototyping, validating and testing new services, products and systems in real-life contexts. Such contexts are territorial as well as industrial settings.

13. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET European Network of Living Labs (ENoLL) 1st wave nov 2006 -19 LLABS 2° wave oct 2007 -32 LLABS 3° wave spring 2008 …..

14. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET Key Challenges 1. Critical Mass 1.In which area is best to focus the innovation potential? Product/Service? Operations? Business Model? 2.SMEs do not want to merge but are they ready to collaborate? 2. Which Services for SMEs 1.Which services are most urgently needed for SMEs? Are there differences between different industries? ICT for Ideation, Conception, Connection, Collaboration, Product-Service development, Market Intelligence, Demand Creation, Legal support for IPR, Branding… 2.How can innovation systems stimulate faster services development? by providing for experimental environment (beta culture)? 3. How to Mobilize Knowledge and Knowledge workers 1.Which Mechanisms should be put in place to establish an open innovation environment? User - Professional Communities? 2.What kind of IPR approaches should support Open Innovation

15. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET SME Cluster Open Source SW Stakeholders Multisector PPP SME Cluster Open Source SW ICT Interop Collab VBE Support Open Source SW VBE Support Open Source SW Legal / Governance Collaborative Processes Business Models SME Cluster Open Source SW Roadmap Priorities Identification Pilots Experimental Practices Demand Creation Community of individuals Regional Cluster Innovation Business EcoSystems

16. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET Regio Connect: Cluster Innovation Business EcoSystems Services Regio Connect Sector 1 - Sector 2 Sector 4 Others REGIO Connect Provided by the Region up to Self-sustainability Sector 3

17. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET Network of REGIO Connect: Benefits Network of Regio Connect Individual Regio Connect ICT Infrastructure and Best Practices Policy Linking Regio Connect accreditation system Members qualification and training Benchmarking Facilitating Large Scale Collaborative pilots Branding Network Services and Benefits Critical Mass Competence mix Increased Creativity Market access SMEs Improved services Regional demand creation Joint Projects

18. MED Program Launch Marseille 22 Nov 2007 Roberto Santoro ESoCE NET Building the foundations of a European Network of Regional Cluster Innovation Sytems Creating an Open Systemic Innovation Environment for Europe Legal Framework Business Model Conceptual Framework ICT Infrastructure Family of Stakeholders Communities SMEs protagonist Individuals empowerment Citizens involvement Legal Biz M ICT Regio Connect Regio Connect Regio Connect Regio Connect Regio Connect