1. How do media affect Import Automotive Culture? Armin H. Ausejo COM538 December 6, 2004

2. Why study Import Automotive Culture? Personal interest Rising market Negative stereotypes

3. Topics to be discussed Cultivation Analysis Theory Movies Video games News Future of Import Automotive Culture

4. Cultivation Analysis Theory Gerbner and Gross found that portrayal of television crime greatly differed from actual crime statistics Used to relate to media portrayal of Import Automotive Culture

5. Movies Early car-related movies such as “Herbie the Lovebug,” “Bullit,” and “American Graffiti” glorified cars Newer car-related movies glorify illegal activity such as street racing and car theft Thus, movie portrayal differs greatly from reality, for example…

7. Video games Gran Turismo in 1998 dubbed itself “The Real Driving Simulator” Created the most realistic driving experience to date in terms of drivable cars and physics Actually goes against Cultivation Analysis since it was received as being as close to reality as possible

8. News News media concentrates on illegal activity involving Import Automotive Culture, such as street racing, car theft, and insurance fraud Personal interviews revealed that those within Import Automotive Culture felt the media was negatively biased Television media has covered street racing within Import Automotive Culture since its infancy in the mid-1990s

10. Future of Import Automotive Culture Growing aftermarket parts industry Expansion in sanctioned racing New imports geared toward youth Perpetuation of negative stereotypes?

11. In conclusion… Cultivation Analysis Theory Movies Video games News Future of Import Automotive Culture Media indeed affects Import Automotive Culture