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F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More! by Phillip Martin.

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Presentation on theme: "F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More! by Phillip Martin."— Presentation transcript:

1 F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More! by Phillip Martin

2 F.O.C.U.S. on Posters n Focus on these five key points for better projects. The first key is... n F n O n C n U n S

3 F.O.C.U.S. on Posters n Focus on these five key points for better projects. The first key is... n Fonts n O n C n U n S

4 Fonts n Font choice is important. If you look at ads, they usually use no more than three fonts. Often, they use one font but in 2 or 3 sizes.

5 Fonts n If an ad uses all capital letters, it is usually a simple font.

6 Fonts n Fonts that are more complicated are not as easy to read if they are all written with capital letters.

7 Fonts n You will almost never see ads with rainbow lettering (either top to bottom as seen here or left to right with different letters.)

8 Fonts n It may be attractive but attractive but it is harder to it is harder to read than solid read than solid colors on words.

9 Fonts n You almost never see an ad that has every other word (or every other letter) in a different color.

10 Fonts n Most lettering in ads goes left to right; not in spirals, up-and- down, or diagonally.

11 Fonts n n You need to also use these concepts in your posters. What is good with the fonts here? What could have been done better? Find out on the next slide.

12 Fonts n Yes, most important of all, when you draw your own letters, use a ruler. If you use only capital letters, draw two lines. If you also make lower case letters, use three lines.

13 Fonts n Yes, most important of all, when you draw your own letters, use a ruler. If you use only capital letters, draw two lines. If you also make lower case letters, use three lines. n Dont press hard with the pencil when you draw the lines. You will later need to erase them.

14 F.O.C.U.S. on Posters n For successful projects, you must also focus on... n Fonts n Oops! Watch that Glue! n C n U n S

15 Oops! Watch that Glue! n Use glue sparingly. You want to use enough to properly hold your papers in place. But, you dont want to use so much glue that it leaks out on the front.

16 Wow!

17 Careful Gluing n This poster is so beautiful! Lots of cats were individually cut out. However, the text and pictures were not secure.

18 Oops! Watch that Glue! n Keep your hands clean and glue-free.

19 Oops! Watch that Glue! n Keep your hands clean and glue-free. n Be careful in placing pieces on the poster so that they arent accidentally crooked.

20 Oops! Watch that Glue! n n This is a great photograph, with excellent emphasis, but just like on some students posters, the text is crooked (because I made it that way.)

21 F.O.C.U.S. on Posters n For successful projects, dont forget about... n Fonts n Oops! Watch that Glue! n Careful Cutting n U n S

22 Careful Cutting! n If you want things square, measure or use a cutting board. n Note how the yellow text boxes are crooked.

23 Careful Cutting! n Plan ahead. n Straight corners and edges really make a huge difference in how your project looks.

24 Careful Cutting! n When adding a border, be sure all sides are equal. n The trim could be more evenly cut, but what a great poster!

25 Careful Cutting! n If the object is not square, take time to carefully cut.

26 Oops! A round border around the graph is very clever, but also very hard to cut evenly.

27 Wow! However, a compass can solve this problem easily. However, a compass can solve this problem easily.

28 F.O.C.U.S. on Posters n For successful posters, you must also consider the... n Fonts n Oops! Watch that Glue! n Careful Cutting n Use of Color n S

29 Use of Color n Many kids posters and websites use too many colors with the lettering. As a rule, use no more than three colors. Two is even better.

30 Use of Color n Its hard to get better than this poster. Only two colors were used for all of the lettering.

31 Use of Color n Dont use dark letters on dark paper or light letters on light paper. Contrast is important.

32 Use of Color n Dont use dark letters on dark paper or light letters on light paper. Contrast is important. n The art needs emphasis to be easily read.

33 F.O.C.U.S. on Posters n For successful projects, finally, you must... n Fonts n Oops! Watch that Glue! n Careful Cutting n Use of Color n Stress for Success

34 Stress for Success n Some posters look like Wheres Waldo ads with so much clutter you dont know where to look. Your projects need something emphasized, something stressed. It is usually the title and / or a piece of art.

35 Stress for Success n Science fair posters need to have a lot of information. There is no way around that. But, for other posters, less is more. Less wording and information makes for a more attractive poster.

36 Stress for Success n There is so much information! But, the stressed title is very attractive.

37 Stress for Success n The people behind this ad campaign understood the concept that less is more.

38 Stress for Success n Some ads stress the title. Its the first thing you see.

39 Stress for Success n Some ads stress the art to capture your attention.

40 Stress for Success n Other ads balance between the two.

41 Stress for Success n Almost no ads focus on the written text. Its important, but when it comes to writing on a poster, remember less is more.

42 Stress for Success This poster has a lot of good information, but most people will not take the time to read all of it.

43 F.O.C.U.S. Review n Now that you have F.O.C.U.S.ed on steps for making a good project, look at these examples made by students -- and people who should have been AIS students. What have they done well? What could they have improved upon?

44 Example 1

45 n Okay. Good choice of color for fonts.

46 Example 1 n Okay. Good choice of color for fonts. n Okay. Large center photo.

47 Example 1 n Okay. Good choice of color for fonts. n Okay. Large center photo. n Okay. Good contrast.

48 Example 1 n Okay. Good choice of color for fonts. n Okay. Large center photo. n Okay. Good contrast. n Oops! Too much clutter on the page.

49 Example 1 n Okay. Good choice of color for fonts. n Okay. Large center photo. n Okay. Good contrast. n Oops! Too much clutter on the page. n Oops! Two fonts works better than two fonts plus italics.

50 Example 1 n Okay. Good choice of color for fonts. n Okay. Large center photo. n Okay. Good contrast. n Oops! Too much clutter on the page. n Oops! Two fonts works better than two fonts plus italics. n Oops! Wrong choice of photos.

51 Example 2

52 n Wow! Excellent use of fonts!

53 Example 2 n Wow! Excellent use of fonts! n Wow! Careful trim around the text.

54 Example 2 n Wow! Excellent use of fonts! n Wow! Careful trim around the text. n Wow! Neatly glued together and nothing is crooked.

55 Example 2 n Wow! Excellent use of fonts! n Wow! Careful trim around the text. n Wow! Neatly glued together and nothing is crooked. n Wow! Good use of photographs and three dimensional information.

56 Example 2 n Wow! Excellent use of fonts! n Wow! Careful trim around the text. n Wow! Neatly glued together and nothing is crooked. n Wow! Good use of photographs and three dimensional information. n Oops! Fewer colors for text background would have looked better.

57 Example 3

58 n Okay. Good choice of fonts.

59 Example 3 n Okay. Good choice of fonts. n Okay. Good globe art.

60 Example 3 n Okay. Good choice of fonts. n Okay. Good globe art. n Oops! Logos should NEVER be the main attraction in a poster. NEVER!

61 Example 3 n This poster shows how logos are supposed to be used in advertising.

62 Example 3 n Okay. Good choice of fonts. n Okay. Good globe art. n Oops! Logos should NEVER be the main attraction in a poster. NEVER! n Oops! Too much information.

63 Example 3 n Okay. Good choice of fonts. n Okay. Good globe art. n Oops! Logos should NEVER be the main attraction in a poster. NEVER! n Oops! Too much information. n Oops! Bland colors make this a poster that you would walk past and never read.

64 Example 4

65 n Wow! Beautiful color and contrast

66 Example 4 n Wow! Beautiful color and contrast n Wow! One object is obviously the central focus.

67 Example 4 n Wow! Beautiful color and contrast n Wow! One object is obviously the central focus. n Wow! Careful attention to detail.

68 Example 4 n Wow! Beautiful color and contrast n Wow! One object is obviously the central focus. n Wow! Careful attention to detail. n Oops! A title would be useful.

69 Example 4 n Wow! Beautiful color and contrast n Wow! One object is obviously the central focus. n Wow! Careful attention to detail. n Oops! A title would be useful. n Oops! White text boxes were not cut evenly.

70 F.O.C.U.S. on Posters n Now that you know how to F.O.C.U.S. on good project tips, you can have much more attractive displays.

71 F.O.C.U.S. on Posters n Now that you know how to F.O.C.U.S. on good poster-making tips, you can have much more attractive displays. n And remember, these suggestions are also good for ads, brochures, book covers, bulletin boards, report cover pages, menus, programs, post cards, banners, and a whole lot more!

72 Special thanks! n Thanks to the students at the Antwerp International School in Antwerp, Belgium. The student art was taken from their posters and science fair projects.

73 Special thanks! n Thanks to the students at the Antwerp International School in Antwerp, Belgium. The student art was taken from their posters and science fair projects. n And, since then, their projects have gotten much better.


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