1. Group 3 Readings Com 585 Chloe, Kristina, Luke, Stephanie, Tony

2. Cognitive Psychology – helps to better understand and deliver good user experience… Mental category as a tool information architects can use to unite otherwise dissimilar groups of information by way of patterned commonalities or categories. Cognitive/IA relationships are also discussed in terms of memory. Transference is discussed as the online mind's instinct to expect sites to function in certain ways based off of its experience with other sites. Use their expectations to your advantage.

3. Mars vs. Venus…the war between usability experts and graphic designers… Usability/ Information Architecture:  masculine  left side of the brain  doing  math/science  the rational  logical action  articulatable  Mars Graphic Design  feminine  right side of the brain  Being  art  emotional  intuitive action  inarticulatable  Venus.

4. …Try to find the balance between usability and graphic design. “Structure and content go hand in hand. Intuitive navigation and a positive user experience is information properly designed and presented.” ~WebRedesign 2.0

5. Site hierarchy is created through visual contrast… Ways to create visual contrast: 1. Color 2. Textures 3. Shape 4. Direction 5. Size A hierarchy allows readers to see visually what the most important element on the page is and to navigate through the page without wondering where to look next.

6. What is organization? What makes something be organized? Together and in order. People pay attention to the style of the words first, then the meanings themselves. Poster and websites.