1. Rain-X Online Protectant
Presentation

2. Here’s a simple question for wash operators …

3. How do you turn an ordinary drum…
Into $19,200 or more?

4. Rain-X Online Protectant!
Offer Your Customers
Rain-X Online Protectant!
The car wash industry’s first Complete, All-Weather Surface Protectant

5. Here’s another simple question for wash operators …

6. Are you offering your customers the
“Most Innovative
New Product of 2006”
named by the International Carwash Association?

8. Virtual Car Wash

9. Benefits to Your Customers
Beads & Repels Water
Better visibility, safer driving in poor weather
Helps keep vehicle clean, even after it rains
Protects All Surfaces
Helps prevent rust, maintains vehicle’s value
Bonds & Cures on Vehicle Surface
Provides longer lasting protection
Levels Minor Surface Irregularities
Adds high gloss shine

10. Benefits to Your Operation
Premium-priced service
No added labor
Top brand recognition
High performance, lasting value
Complete customer satisfaction, repeat sales
Click to see the testimonial

11. The Rain-X Customer Experience
See Rain-X in action
Driver’s side has been treated with Rain-X
Passenger side hasn’t
Performs in multiple geographies and climates
Delivers
High gloss shine
Consistent protection
Safer driving for you

12. The Rain-X Customer Experience

13. Brand Name Recognition
Why not offer the performance and brand your customers already know…
…and will pay for again on their next wash?
Click to see the TV commercial

14. Enhanced Performance: How it works
Rain-X Online contains surface reactive silicones and other polymers that bond and cure to provide durable water repellency and level the surface, adding shine to multiple vehicle surfaces
The three stages of Rain-X Online Protection

15. Protects vehicles even after multiple washes
Longer Protection
Water Repellency
on Vehicle Body 40 50 60 70 80
Initial
Cured (24Hrs)
Wash 1
Wash 2
Wash 3
Contact Angle
Rain-X
Popular Protectant
Control
On-Line Rain-X shows initial water repellency comparable to popular protectant products. Once cured, water repellency remains through multiple wash cycles.
Typical protectant products rapidly lose water repellency.
Protects vehicles even after multiple washes

16. The Rain-X Marketing Program
Traditional
banners, windscreens, handouts
Custom
Menus, pump toppers
Many more sales-driving ideas available!

17. General Marketing Materials
Rain-X pump topper, #S36516
Rain-X Complete Banner, #S36446
Rain-X 13x16 Backlit, # 36447
Rain-X 22x28, #S36443
Rain-X 28x44 #S36442
Rain-X 16x26 Backlit Backlit, #36448
Rain-X Change mat, #S36489
Rain-X Complete Cap,
#S36437
Rain-X Lobby DVD, #S36490
Rain-X Cooler decal, #S36454
Rain-X Silent seller, #S36453
Rain-X Mobile, #S36455
Rain-X Loyalty Card
Rain-X T-Shirt, #S36456 (Lrg),
#S36457 (XL), #S36458 (XXL)
Rain-X Walkway Window Decal, #S36449
Rain-X Windshield Cling, #S36450
Rain-X Neon light stick,
#F1910
Rain-X Traffic Cone Part # S37458
Rain-X Drum cover,
#S36452
Rain-X Pennant, #S36451

18. Winter Marketing Materials
Rain-X Fall/Winter Banner, Part # S36724
Rain-X Winter Menu Backer
Part #S36721
Rain-X Fall/Winter handouts (Part # S36722)
and handout holder insert - Part # S36723
28x44 Rain-X Fall/Winter
Windscreen Part # S36720
Rain-X Fall/Winter Sweatshirts (see program launch letter for sizes and part numbers)

19. Summer Marketing New for Summer 2006 … Refreshed Marketing!
New Visual Imagery … to appeal to broader geographies
Sunny climates
Arid climates (de-emphasis on “rain”)
Rainy climates
New Messaging … to appeal to a broader market
Simplify positioning, focus on emotional appeal
“Protection for Your Vehicle, Safer Driving for You”
Continue to focus on performance, especially in arid climates
“When it Comes to Protection, Rain-X Shines”

20. Summer Marketing
Most are available in three versions … sun, rain, arid
Windscreen
Handout
Handout Insert
Cooler Decal
Change Mat Insert
Cat Sheet (one version)
10’ Banner (one version)
Advanced All-Weather Protectant

21. Refer to Summer Marketing Order Form or Cat Sheet for Complete Details
Click To Return To General Info
Advanced All-Weather Protectant

22. The Rain-X Marketing Program Turn Ordinary into Rain-X-traordinary
Now Featuring
Rain-X Online
And Much More…
Penants
Banners and Signage
Window Treatments

23. The Rain-X Marketing Program
Change mats, hats, shirts, cashier buttons
Lobby Video + Testimonials
Cooler decals and window stickers
Walkway ceiling mobiles
Reinforce with retail Rain-X products
And much more…

24. F1902 - Rain-X K-Series Foam Sticks
Application Options
F Rain-X Arch Round: Includes sign panel and LED light strip and K Series foam nozzles
F Rain-X K-Series Foam Sticks

25. The equation is clear Increased sales - No added labor
Increased profits

26. About That Simple Question…
The Rain-X Online Cash Flow Calculation
Inputs
One 30 gallon drum Rain-X Online Protectant
1 oz per car treated
Charge $5 extra per treatment
$19,200 per drum

27. Sell the brand your customers know And watch your revenues grow
Sell the brand your customers know And watch your revenues grow! Questions?