1. Introduction to Data Mining with Case Studies
Textbook Outline
Introduction to Data Mining with Case Studies
Author: G. K. Gupta
Prentice Hall India, 2006.

2. About the Textbook
The book is written for computer science and business students, for example senior year students in computer science or business as well as students in MBA or MCA courses. The book has been used at both Bond University and Monash University where the classes were diverse and some students did not have a strong mathematical background. My aim in writing the book was to ensure that students were exposed to all major data mining techniques. Mathematical concepts were not avoided but presented in a way that could be understood by students without strong mathematical background.
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©GKGupta

3. Topics covered Association Rules Classification Clustering
Web data mining
Search Engines
Data warehousing
OLAP
Privacy in Data Mining
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4. Case Studies The textbook has 12 case studies.
Case studies illustrate practical uses of the data mining techniques covered in this course.
To get full benefit, students need to read the case studies carefully although a summary of each case study is given in the textbook to provide motivation.
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©GKGupta

5. Case Studies
The case studies illustrate how data mining can be used in practical situations.
The case studies have been published in journals.
Just because a person learns the techniques does not mean he/she can apply in real life. Why?
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6. Some other Data Mining Books
D. Hand, H. Mannila and P. Smyth, Principles of Data Mining, MIT Press, 2001.
J. Han and M. Kamber, Data Mining: Concepts and Techniques, Morgan Kaufmann, The Web site for this book is
I. H. Witten and E. Frank, Data Mining: Practical Machine Learning Tools and Techniques with Java Implementations, Morgan Kaufmann, The Web site for this book is
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7. Some other Data Mining Books*
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Some other Data Mining Books
M. Berry and G. Linoff, Data Mining Techniques: For Marketing, Sales, and Customer Support, Paperback, 1997
M. Berry and G. Linoff, Mastering Data Mining, Paperback, 1999
V. Dhar and R. Stein, Seven Methods for Transforming Corporate Data into Business Intelligence, 1997
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