1. Multimedia for the Web: Creating Digital Excitement HTML, XHTML and Web Authoring

2. Chapter 4 2 Multimedia for the Web Describe HTML and XHTML Identify Conversion Tools Explain How Web Page Editors Are Used Explain How Web Authoring Programs Are Used Discuss How to Upload Files to a Web Server Chapter Concepts

3. Chapter 4 3 Multimedia for the Web Source code provides information the browser needs in order to display the Web pages correctly Browsers need a common language to display Web site pages properly on the broadest range of browsers Introduction

4. Chapter 4 4 Multimedia for the Web Source code can be written from scratch or you can use tools to help write the code Official standards committee for the Web called the World Wide Web Consortium (W3W) Introduction

5. Chapter 4 5 Multimedia for the Web Introduction

6. Chapter 4 6 Multimedia for the Web HTML: Hypertext Markup Language; standard language used to create Web pages Markup language: used to specify or describe the structure, content, or formatting of a document Platform-independent Describe HTML and XHTML

7. Chapter 4 7 Multimedia for the Web XHTML: supports increased Web page functionality Conforms to stricter coding standards than HTML Same document viewable using different browsers and multiple devices by referencing style sheets Describe HTML and XHTML

8. Chapter 4 8 Multimedia for the Web Markup tags specify how browser displays content Tags are paired and consist of a beginning tag and an end tag Information between tags is content; affected by tags Describe HTML and XHTML

9. Chapter 4 9 Multimedia for the Web Attributes add modifications to information within a container Value follows an attribute An element is the combination of a beginning tag along with its attributes and values Describe HTML and XHTML

10. Chapter 4 10 Multimedia for the Web Power/Control Clean Code Not Dependent on a Tool with Limitations Advantages of Writing XHTML

11. Chapter 4 11 Multimedia for the Web Learning Curve Time-consuming to Write Easy to make mistakes Disadvantages of Writing XHTML

12. Chapter 4 12 Multimedia for the Web Helper applications play non-native HTML content Today, many multimedia elements require plug-ins or players What you see is what you get (WYSIWYG) programs generate XHTML code for designer Helper Applications

13. Chapter 4 13 Multimedia for the Web Conversion tools translate existing document formats into XHTML; generate a Web page from an existing document Generally, as simple as changing the file type to an XHTML format Identify Conversion Tools

14. Chapter 4 14 Multimedia for the Web No learning curve Additional Features and Themes Convenient Time-Saving Advantages of Using Conversion Tools

15. Chapter 4 15 Multimedia for the Web Limited, not same as if you were coding the page Alters Document Format Extraneous Code can make troubleshooting problematic Disadvantages of Using Conversion Tools

16. Chapter 4 16 Multimedia for the Web Many software developers include features that allow users to convert proprietary file type to XHTML and other Web-ready formats, including: –Microsoft Office –Microsoft Word –Microsoft PowerPoint –Microsoft Excel Software

17. Chapter 4 17 Multimedia for the Web Web page editors allow you to – create and design Web pages – use toolbars containing menus and buttons that represent XHTML tags Explain How Web Page Editors Are Used

18. Chapter 4 18 Multimedia for the Web Extensive Functionality: provide precise control, with latest Web technologies Clean Code: unlike converters, editors do not add any extra code Time Saving: choose from lists, menus Advantages of Using Web Page Editors

19. Chapter 4 19 Multimedia for the Web Learning curve: need basic understanding of XHTML coding Imperfect Tool: program can contain bugs or unintuitive features Disadvantages of Using Web Page Editors

20. Chapter 4 20 Multimedia for the Web Many different professional, shareware, and freeware editors on the market BBEdit: High performance XHTML editor for Macintosh HomeSite: industry-leading professional XHTML editor for Windows Software

21. Chapter 4 21 Multimedia for the Web Web authoring programs use a graphical interface Similar to working with word processing applications They write XHTML code for you Designed with specific purpose of developing Web pages Explain How Web Authoring Programs Are Used

22. Chapter 4 22 Multimedia for the Web Immediate Results: More time spent on creativity, not coding Convenient/Time Saving: The program writes code for you No XHTML Knowledge Required: don’t need to know markup language to use the program Advantages of Using Web Authoring Programs

23. Chapter 4 23 Multimedia for the Web Adobe GoLive Macromedia Dreamweaver Microsoft FrontPage Software

24. Chapter 4 24 Multimedia for the Web Offers both content-creation and site-management Integrated with Adobe products Create and control animation WYSIWYG plus ability to view, write and edit pure XHTML source code Adobe GoLive

25. Chapter 4 25 Multimedia for the Web Develop, edit, automate, and maintain Web sites Standards-based control World-class design and code editor in one tool Integrated with Flash and Fireworks Supports database functionality Macromedia Dreamweaver

26. Chapter 4 26 Multimedia for the Web Supports cross-browser validation Quickly build and format tables Site Setup Wizard to speed start Can use integrated HTML editors Supports CSS Supports site-management Macromedia Dreamweaver

27. Chapter 4 27 Multimedia for the Web Web site creation and management tool Integrated with Microsoft Office Create, edit, mange, update site using multiple views Ready-made templates Will not modify imported or edited source code Microsoft FrontPage

28. Chapter 4 28 Multimedia for the Web Must transfer all of the files associated with Web site from computer’s hard drive to remote Web server Guidelines to help your site function properly include use of following conventions: Index.htm(l), Case sensitivity, Naming conventions Discuss How to Upload Files to a Web Server

29. Chapter 4 29 Multimedia for the Web Before uploading, Web-hosting company will supply you with host address, Username and password Process by which files are transferred to the Web server is called File Transfer Protocol (FTP) Discuss How to Upload Files to a Web Server

30. Chapter 4 30 Multimedia for the Web Commitment to a maintenance program is important to success of a Web site FTP allows you to easily upload changes to your site; keeps site fresh and interesting to visitors Discuss How to Upload Files to a Web Server

31. Chapter 4 31 Multimedia for the Web Describe HTML and XHTML Advantages of Writing XHTML Disadvantages of Writing XHTML Helper Applications Identify Conversion Tools Summary

32. Chapter 4 32 Multimedia for the Web Advantages/Disadvantages of Conversion Tools Explain How Web Page Editors Are Used Advantages/Disadvantages of Using Web Page Editors Summary

33. Chapter 4 33 Multimedia for the Web Explain How Web Authoring Programs Are Used Adobe GoLive Macromedia Dreamweaver Microsoft FrontPage Discuss How to Upload Files to a Web Server Summary