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Www.homesphere.com “We bring it all together” “Anatomy of an Equity Capital Raise” Jim Waldrop President and CEO HomeSphere, Inc. “Ask not what your investor.

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Presentation on theme: "Www.homesphere.com “We bring it all together” “Anatomy of an Equity Capital Raise” Jim Waldrop President and CEO HomeSphere, Inc. “Ask not what your investor."— Presentation transcript:

1 www.homesphere.com “We bring it all together” “Anatomy of an Equity Capital Raise” Jim Waldrop President and CEO HomeSphere, Inc. “Ask not what your investor do for you, but what you can do for your investor”

2 University of Colorado 2/14/2007 www.homesphere.com 2 TIMELINE Began solicitation of firms 9/05 Began drafting private placement memorandum (PPM) Received 1 st term sheet Board approved PPM 11/051/065/067/06 Decision 9/06 Received 2 nd term sheet

3 www.homesphere.com 3 OVERVIEW Capital raise goals HomeSphere business overview Software capital market overview Homebuilding market overview Offers received Ultimate decision University of Colorado 2/14/2007

4 www.homesphere.com 4 CAPITAL RAISE GOALS University of Colorado 2/14/2007 Raise $6 million preferred equity Partner with strong equity partner: –Specialize in similar industry segment –Seasoned business operators, not just finance Minimize impact on current shareholder rights Mitigate shareholder dilution

5 CAPITAL RAISE GOALS Source of funds: –Venture capital market –Private equity market Use of funds: –Enhance our brand and marketing capability –Expand our sales force –Refresh our current Web functionality –Develop new revenue-based Web services University of Colorado 2/14/2007 www.homesphere.com 5

6 HOMESPHERE BUSINESS OVERVIEW University of Colorado 2/14/2007 www.homesphere.com 6

7 BUSINESS MODEL OVERVIEW Provide technology-leveraged supply chain services to the homebuilding industry –Material rebate management –Business intelligence –Sales force collaboration –Collaborative buying Use Software as a Service (SaaS) model University of Colorado 2/14/2007 www.homesphere.com 7

8 University of Colorado 2/14/2007 www.homesphere.com 8 BUSINESS SERVICES OVERVIEW Material usage Cost savings rebates Builder SUPPLY CHANNEL Home BuyerManufacturer Dealer Distributor Builder Builder’s Desktop ® Subcontractor GROUP BUYING SALES FORCE COLLABORATION

9 www.homesphere.com 9 SOFTWARE as a SERVICE MODEL University of Colorado 2/14/2007

10 www.homesphere.com 10 SaaS VERSUS HOMESPHERE MODEL University of Colorado 2/14/2007 SaaSHomeSphere Conclusion: Company should be valued higher

11 SOFTWARE CAPITAL MARKET OVERVIEW University of Colorado 2/14/2007 www.homesphere.com 11

12 www.homesphere.com 12 VALUATION METRICS INCLUDES LICENSED and SOFTWARE as a SERVICE MODELS University of Colorado 2/14/2007

13 www.homesphere.com 13 SOFTWARE MARKET TRENDS University of Colorado 2/14/2007

14 HOMEBUILDING MARKET OVERVIEW University of Colorado 2/14/2007 www.homesphere.com 14

15 www.homesphere.com 15 MEDIA FEEDING MARKET VIEWS University of Colorado 2/14/2007

16 www.homesphere.com 16 IMPACT ON BUILDER VALUATIONS University of Colorado 2/14/2007

17 www.homesphere.com 17 IMPACT ON BUILDER VALUATIONS University of Colorado 2/14/2007

18 www.homesphere.com 18 Source: US Census Bureau HOUSING OUTLOOK STILL SOLID FORECAST University of Colorado 2/14/2007

19 www.homesphere.com 19 NET MARKET EFFECTS Homebuilder valuations declining –Near historic bottoms – “guilt by association” –Upside in front Software valuations near bottom Investors focus on risk protection –Not just valuation offers –But also terms and conditions Our future view strong –Market upside ahead –Valuations will increase University of Colorado 2/14/2007

20 OFFERS RECEIVED University of Colorado 2/14/2007 www.homesphere.com 20

21 www.homesphere.com 21 VALUATION METHODOLOGY Trailing 12 month revenues (TTM) $1,000 Times:Multiplier3x Equals:Company valuation$3,000 University of Colorado 2/14/2007

22 www.homesphere.com 22 VALUATION METRICS INCLUDES LICENSED and SOFTWARE as a SERVICE MODELS HomeSphere’s Focus University of Colorado 2/14/2007

23 COMPARATIVE PUBLICS ANALYSIS University of Colorado 2/14/2007 www.homesphere.com 23 Mean 5.5x Mean 4.4x

24 www.homesphere.com 24 IMPACT ON COMPANY VALUATION SaaS UNIVERSE CRM/MKT SUBSETOFFERS RECEIVED ($Millions) MEAN 1 ST TERM SHEET 2 ND TERM SHEET Trailing 12 Month Rev $13.6 EV/Revenue 4.4x5.5x3.2x2.75x Public Valuation $60.0$75.0$43.7$37.4 Private Adjustment 75% Adjusted valuation $45.2$56.3$32.6$28.0 Comparable Valuations 62%50%86% University of Colorado 2/14/2007

25 www.homesphere.com 25 IMPACT ON COMPANY OWNERSHIP SaaS UNIVERSE CRM/MKT SUBSET SECOND TERM SHEET ($Millions) MEAN VALUATION Pre-money valuation$45.2$56.3$28.0 Investment$6.0 Post money valuation$51.2$62.3$34.0 Investor’s ownership11.7%9.6%17.6% Conclusion: Company undervalued by market University of Colorado 2/14/2007

26 SHAREHOLDER VOTING PRE-MONEYPOST-MONEY COMMON: LEAD INVESTOR15.7%12.6% FOUNDER16.2%13.9% Total31.9%26.5% PREFERRED (LEAD): SERIES A13.8%11.1% SERIES C14.7%11.7% Total28.5%22.8% Total Lead & Founder60.4%49.3% SERIES D (NEW)17.6% University of Colorado 2/14/2007 www.homesphere.com 26

27 DECISION?? University of Colorado 2/14/2007 www.homesphere.com 27

28 www.homesphere.com 28 CAPITAL RAISE CONCLUSION Stop capital raise –Market undervalues company –Investor fear of homebuilding industry –Re-visit investment opportunity later Sell other assets instead –Provided some capital to start plan –Eliminated dilution –Did not require finding desired capital partner University of Colorado 2/14/2007

29 Questions and discussion University of Colorado 2/14/2007 www.homesphere.com 29


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