1. TJTV12 E-Business Models Home exercise 1 Group 7 Minna Karhu, Jarmo Huttunen

2. Virgin.com Virgin.com is the Virgin branded horizontal portal, giving access to the entire Virgin Group of Companies. Control inventory: Yes (physical products) Sell online: Virgin.com sells almost everything online. Price set online: Setting price is impossible. Physical product/service: Physical products are sold in Virgin.com. Likely revenues: Advertising, affiliation and slotting fees Likely costs: Advertising, marketing and sales, content management, research and development

3. WebMD The company's products and services facilitate information exchange, communication and transactions between the consumer, physician and healthcare institutions. WebMD is a vertical portal. It has deep content about health issues. Control inventory: WebMD doesn’t need control inventory because it contains only information. Sell online: There are links to the sports and fitness stores but stores are not exactly in the WebMD’s page. Price set online: No, they don’t sell online anything.

4. WebMD Physical service: There are lot of information for customers about diseases, doctors, treatments etc., different kinds of tools for managing health (e.g. calculators and quizzes), there are information also for physicians. Likely revenues: Fees from sponsors, transaction fees, advertising Likely costs: Advertising, marketing, content management, technology development

5. iVillage.com Company is focusing on women. In web-page there is everything for women. Ivillage.com is affinity portal. Control inventory: There is no need for the control inventory because iVillage.com only offers marketplace for merchants. Sell online: Merchants are selling their products via iVillage.com Price set online: There is not opportunity to set price. Physical product/service: Physical products are sold in “shopping pages”. There are also physical services like customized member page and e-mail. Likely revenues: Advertising, referral fees from merchants Likely costs: Advertising and marketing, content management, IT infrastructure