1. www.FITT-for-Innovation.eu FITT Fostering Interregional Exchange in ICT Technology Transfer Process of IP management (11.2.2010)

2. 2 | 03.10 Process IP management Partner Logo Process in general  What is the ‘process’? IP management is about the way an organisation handles it’s IP through different processes of protection, valuation and exploitation. For each process complementary strategies apply, guaranteeing the best choice of commercializing the IP-portfolio.  Strengths & Weaknesses? In a fast moving sector as ICT it is not always easy to defend a proper IP management. Patenting strengthens position but takes time, while other types of protection (besides secrecy) are often less known. Most of the efforts go to awareness creation.  Best Practices in Activity process’ protection – valuation – exploitation

3. 3 | 03.10 Process IP management Partner Logo IP Management In relation to the technology, the business and legal aspects respectively, the following process’ within IP management are identified 1.Protection Strong technology – legal interaction 2.Valuation Strong technology – business interaction 3.Exploitation Strong business – legal interaction Business LegalTechnology IP Management

4. 4 | 03.10 Process IP management Partner Logo IP Management LegalTechnology Sell, license, spin-off IP landscape FTO Financial modeling Triangulation Awareness Disclosure-Protection Patent, copyright, trade secret... EXPLOITATIONVALUATION PROTECTION Business STANDARDIZATION & CERTIFICATION

5. 5 | 03.10 Process IP management Partner Logo IP Management IP management process is characterized by the following topics, and further described or illustrated by given Best Practices (BPs) and Cases 1.Protection - Awareness creation BP Laboratory notebook - Consider Disclosure-Protection issue - Protection means: patent, copyright, trade secret BP software patents BP Charter for IP and TT 2.Valuation - Financial modeling - Triangulation, i.e. a combination of three valuation methods BP Valuation methods Cases: LUF Patent Valuation, A Valuation tool

6. 6 | 03.10 Process IP management Partner Logo IP Management IP management process is characterized by the following topics, and further described or illustrated by given Best Practices (BPs) and Cases 3.Exploitation BP FOSS Licensing - Business models, e.g. sell, license, spin-off - Freedom To Operate study BP Exploitation Scenarios - IP landscape, e.g. red sea versus blue ocean strategy Cases: Open source business case, Ideal TT case 4.Standardization & Certification Cases: standardization in media formats, Assessment Methodology Transfer Case

7. 7 | 03.10 Process IP management Partner Logo Pro’s & Cons  Pro’s All see the need of a training program for IP Licensing is a key strategy in research-intensive organisations for increasing revenue and controlling technology development IP is a bargaining chip in negotiating access to technology The ICT-value chain or network makes it difficult to keep new technology secret for long, making IP protection more important Retain control of technology is more and more a HR issue. Management tools are critical to support IP programs, including capabilities to support portfolio management, procurement work flow, product/IP alignment, invention capture, and licensing management Define stakeholders: R&D manager, CTO, VP R&D, IP Attorney/Patent Counsel, Chief IP Counsel, Marketing -> cross functional IP team

8. 8 | 03.10 Process IP management Partner Logo Pro’s & Cons  Cons Top three challenges are budget constraints, lack of objective metrics (still too much volume-based instead of value-based) and lack of understanding the importance of IP No one commercial management tool stands out; many develop an internal solution Patenting remains a major obstacle to establishing technology standards

9. 9 | 03.10 Process IP management Partner Logo Suggested Readings  Link to bibliography  Link to code book  Link to relevant websites