1. 1 Matakuliah: G0492 / English for Advertising Tahun: 2005/2006 Advertising and Society Ethics Regulation Social Responsibility

2. 2 Advertising and Social Responsibility Ethical Issues Ethical issues that Affect Advertising Social Responsibility

3. 3 Ethical Issues Advocacy Accuracy Acquisitiveness

4. 4 Social Responsibility To help to improve society To disseminate information social programs To motivate the target audiences to respond

5. 5 Six Key Issues in Advertising Puffery Taste Stereotyping Children’s advertisement Advertising controversial products Subliminal advertising

6. 6 Legal and Regulatory Environment Scanning Figure 2.1 pg. 43

7. 7 Advertising and Federal Trade Commission Deception Comparative Advertising Endorsement Demonstrations

8. 8 FTC Deceptive and Unfair Advertising Remedies Consent Decrees Cease-and-Design Orders Corrective Advertising Consumer Redress Hold the Advertising Legally Responsible

9. 9 Other Regulatory Agencies Food and Drug Administration Federal Communication Commission Additional Federal Regulatory Agencies