1. Step 2: Exporting Process Find a Product/Manufacturer to represent Made in the U.S.A. Preferably Recommended in ISA, IMI, Best Market Report Preferably Available Trade lead Something for which need exists

2. What to Export? Generally speaking, U.S. places few restrictions on exports other than defense, agriculture, livestock Other countries have greater restrictions on imports, e.g. protect domestic industries

3. If product successful in U.S., exported to markets with similar needs and conditions; If product sales declining in U.S. exported to less sophisticated markets. If product is unique, hard to duplicate. –E.g.High technology or proprietary process; Brand image. If product is compatible with the local market needs. –E.g. Developing countries demand essential manufactured goods, while the more industrialized countries demand capital goods and a variety of consumer products and services. If product is highly adaptable, flexible in operation, durable, and dependable because such products can easily accommodate the needs of multiple markets. http://www.export.gov success stories http://www.export.gov Product Likely to Succeed Abroad…

4. Product Export Feasibility Assessment Does Your Product Require Modifications? Does Your Product Require Extensive training to Operate or Use? Does Your Product Require Considerable Support After the Sale? Is Your Product Unique or Differentiated? Does Your Product Require a Special U.S. License to Export?

5. Sources for Exportable Products – Trade Leads The ones you or your reps develop first- hand Second hand leads -- the ones you hear or read about

6. When Selecting Product… You must fully understand the nature of the product. “You must know who are the end-users and why do they need your product. –Purpose: To help identify which foreign markets are suitable and determine the marketing approach” (Foley, 2004, p. 15) “You must know the most effective distribution channel for your product? –Purpose: To assist in choosing your foreign market entry method and profile suitable customers” (Foley, 2004, p. 15)

7. When Selecting Product… Helpful, not essential, to identify trade lead.

8. Good trade lead sources Trade Opportunity Program,Trade Opportunity Program FAS Agricultural Trade Leads,FAS Agricultural Trade Leads Global Technology Network. World Trade Center (WTC) network, and many states have their own overseas trade offices.World Trade Center Globalbuyersonline.com 1st World Trade Portal

9. Source Globalbuyersonline.comGlobalbuyersonline.com –Buy Requirements & Trade leads posted by importers and buyers from all over the world. Free trade alert to suppliers & exporters. Door Knobs We would like to import high quality door Knobs for our furniture. Preferably from Thailand, Taiwan, Europe or U.S. Contact: Ahmad Al Obthany Company: Khaldoon Factory For Steel Furniture Contact the Buyer Date Posted: 30-Dec-2004 Country: Saudi Arabia Email: Send MailContact the BuyerSend Mail

10. 1st World Trade Portal Trade leads for buy/sell offers worldwide and a company directory. Leads can be viewed by industry or country. “I'm starting an internetshop and I'm looking for stylish dog products like shirts, sweaters, cushion, beds, bowl, toys and collars. Anything as long as it's colorfull, different and you don't find it in every petshop yet! Wholesale prices for small amounts, I want to check quality first and see what works well overhere”