1. Call of the Mall A man and his Mall Who is your dad?

2. Can men love the mall? No Malls cater to women #1 retail space is dedicated to women Men shop like they drive –Don’t ask for directions –Shopping for beer Casual Friday Athletic shoes sound –Sound –Elderly

3. Human Parking lots Something to do Age makes a difference

4. Window –Why so bad? –Using a Mandala Jewel Case –LPs much better Conversion rate –“What kind of world would it be if people bought only what was on their sensible shopping list?” –Down town store better?

5. Sneaker/Cross promotional Who’s Your Dad?