1. Keynote – Mediated Cultures Michael Wesch Kansas State University Anthropology Machine is Us/ing Us video

2. Papua New Guinea No media No electricity Very isolated Subsistence Horticulture No idea who he was

3. Relationships in Papua New Guinea House locations based on closeness of your relationships with your neighbors Your entire identity is built from your face to face interactions No concept of what their “real” name is Disputes handled by open meeting of the village, and solved through discussion and consensus

4. Post Census They rearranged the village to be linear, and numbered the houses They adopted the idea of a census-name Now they have a lawbook that they are measured against in a dispute, and there are courthouse trials

5. Numbatok Numbatok refers to numbers that talk to the state The focus shifts from a person's relationship with other people, to that person's relationship to paper and media

6. Media Mediates Relationships Changes in media change communication Changes in media change relationships

7. Media Bias Not just content bias Intellectual bias Emotional bias Spacial and Temporal Bias Sensory Bias Political Bias Social Bias Metaphysical Bias Epistemological Bias

8. Media is Bias The presence of media in and of itself frames the conversation As the creators and designers of information systems, it is our responsibility to think about this How can we create a media environment that creates the type of community we want We may want to ignore this responsibility, but we can't We live in a world where we are all impotent, and desperate to participate in culture

9. Treasures from the Amazon Jared Spool

10. What makes Amazon so attractive? Engage through content Don't fear new ideas Eliminate Tool Time by delivering confidence No redesign: slow iteration Never forget about the business

11. Why can't we? Amazon's business plan is radically different than most Leverage a lot of power in the marketplace Large customer base allows for surreptitious user testing

12. Amazon should pay more attention to Wesch #amazonfail when it all goes wrong http://scienceblogs.com/ethicsandscience/2009/04/some _thoughts_on_amazonfail.php http://dearauthor.com/wordpress/2009/04/14/why- amazons-explanation-is-none-at-all/ http://www.lilithsaintcrow.com/journal/2009/04/glitch- monoculture-profi/ http://www.techcrunch.com/2009/04/14/guest-post-why- amazon-didnt-just-have-a-glitch/