1. Gender Issues in Marketing University Prep January 2005

2. Gender Differences?

3. Why So Thin? Whitney Houston Calista Flockhart Kate Moss

4. Has Advertising’s Portrayal of Women Changed over Time? Reviewed print ads in McCall From 1905 to 1985 Compared the body weight of the women in the ads to a scale Graphed the results to observe the trend

5. Body Weight Scale

6. Society’s View of Women

7. Body Weight Scale 19051985

8. Does Media Cause Desire to be Thin?

10. College Students Attitudes toward Body Shapes

11. Do Women Discriminate Against Men?

12. Yes!! Elementary school children – assigned “scared”, “weak” to short men & –Strong, handsome & smart to tall men –Short men also considered dumb, yucky and having no friends Adult Women’s Dating Decisions –Rejected shorter men –Even when described as doctor, best-selling author, champion skier, or millionaire venture capitalist –Rejected taller men –Only when described as criminals, murderers or child molesters

13. Transformers - Real Baby

14. M&Ms

15. Sweet Secrets

16. Jordache

17. Kids Ads Advertising to Boys –Stress competition & winning –Focus on physical & spatial skills –Independence Advertising to Girls –Stress cooperation –Sensitivity to others –Adult approval –Physical appearances

18. Styling Counts 